Fujian Shoes And Clothing Enterprises Have Entered The International Road.

Since the reform and opening up, China has become a member of the WTO family. Many powerful brand shoes and clothing enterprises have begun large-scale overseas expansion. Under the macro environment such as the global wave of regional economic cooperation development, the economy of domestic private shoes and clothing is facing the opportunity of upgrading and upgrading of the industry. Reporters learned that, including XTEP, Guirenniao Many well-known shoe companies, including Anta, have been actively introducing overseas designs and essences to further enhance their international competitiveness.

　　 Internationalization It is an inevitable trend of economic development. world economy In order to achieve survival and development, we must integrate the way of international operation. As a result, a wave of Fujian shoe and clothing enterprises entering the international road is coming into being.

A team of owners and executives of a shoemaking company in Quanzhou took part in a survey of some shoe making enterprises in Taiwan. During the inspection, we found that the level of refined production of shoe making enterprises in Taiwan is remarkable. In order to absorb useful experience from manufacturers of advanced footwear manufacturers in Taiwan, Quanzhou shoe makers are determined to introduce management and R & D personnel from Taiwan. XTEP has introduced the chief designer to boldly mix colors and styles for XTEP's fashion sports products, hoping to get higher added value through original design.

In addition, Chengdu held the unveiling ceremony of the high-end footwear industry of Italy's internationally renowned footwear industry recently. It is understood that the survey in Chengdu foot type, passed to Germany three dimensional mapping, in Italy factory to complete the design and production of leather shoes, such behavior has been popular among Chengdu residents. Obviously, the implementation of technological innovation project is the key step for Chengdu's small and medium sized shoe enterprises to fall off and achieve breakout.

Compared with foreign shoe enterprises, the domestic shoe making technology mostly reflects the low level of industry and obsolete means of production, and its overall quality and international competitiveness are dwarfed by technology. Therefore, the domestic small and medium-sized shoe enterprises should put the advanced technology progress abroad in a prominent position. Using first-class technology and equipment to produce first-class products. Including the elimination of obsolete equipment, the establishment of technological innovation bases and the guidance of overseas advanced footwear knowledge and technology base.

Quote a famous saying: "only by innovation can we surpass it." Yes, the shoe and garment enterprises in China are expanding their international market share. Shoes and clothing enterprises should innovate on the basis of reference, combined with specific circumstances, constantly self denial, self transcendence, and formulate appropriate international strategies, which will help domestic shoe and clothing enterprises to turn to the international development track and occupy a more favorable position in the international market competition.