He Has Accelerated The Construction Of A Sales Network.
Man's suit Hinur, the second place in the country's men's clothing listed company, will visit the small and medium-sized board tomorrow. Under the background that domestic consumption is increasingly becoming the driving force of economic growth, the industry has paid more attention to its own brand and the expansion of domestic sales network. Haitong Securities Research Report even gave a reference price of 28.40 to 31.95 yuan.
Judging from the total revenue of clothing business, in 2009, he was ranked in YOUNGOR.
Wedding bird
But after the creation of Mr. Li, Shanshan stock and Dayang, Hinur ranked second in the list of listed companies.
The company's total revenue in 2009 was 849 million yuan, and its net profit reached 111 million yuan. Currently, men's clothing market share ranks first in four provinces in Shandong, Hebei, Henan and Shanxi.
Future Ltd plans to open 10 flagship stores and 36 Direct stores, adding about 50 annually.
Franchised store
。
Behind the company's expansion strategy is strong brand support.
In recent years, a series of marketing initiatives such as "lifelong free dry cleaning" and "three piece sets" have greatly enhanced the brand image of the company.
Haitong Securities Research Report believes that with the development of the sale of Sino domestic, its gross margin has a larger room for improvement.
In the first half of 2010, the proportion of domestic and foreign sales revenue was 81% and 19%, while gross margins were 48.2% and 10.1% respectively.
The company's fund-raising funds will be further used in the construction of marketing network and increase the proportion of direct marketing.
In the first half of 2010, the gross profit margins of the company's Direct stores and franchisees were 65.9% and 42%, much higher than the comprehensive level of the company.
In terms of the number of stores, he has a larger opening space in the future.
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