Technology Sales Team - Beijing, The Former Store Manager Guo Jing

Powerful fighter

Beijing Bai Rong Branch

Guo Jing said that the collar jacket is now highly favored by men, the color is still mainly black and gray, and coffee and army cafes also have a large audience.

For example, in spring this year, thin jacket was very popular. In summer, the mercerized cotton jacket became popular among customers.

At the time of the autumn, the real strong introduced the polyester fabric jackets.

"This kind of fabric belongs to plant fiber, which is more environmentally-friendly and has high color fastness and is not easy to deform."

Guo Jing explained.

Shopping guide needs professionalism

"We must be a good customer dress consultant, not a sales consultant."

Speaking of sales experience, Guo Jing replied that men choose clothes more rationally than women, and they pay more attention to occasions and comfort. Therefore, to understand whether they are used for work, or go out to play, business, meetings, etc., they can not blindly recommend fashionable styles to them, which is different from women's clothing.

In addition, Guo Jing also stressed that men usually buy fewer clothes, but they choose to buy one or two sets of clothing at the same time, such as trousers from the upper body jacket to the lower body, and T-shirts, so in the sales process, it is necessary to make a complete set of collocation to recommend to the customers.

The successful promotion of brand sales is not only due to the learning of sales skills, but also by the attention to the display of store images, and even a display item can be an opportunity to sell.

Once, a customer came to Guo Jing's shop. He was just sitting at the rest place, but he was interested in the furniture displayed on the store. So the shopping guide began to talk with the customers from the furniture and eventually led to the sale of clothes.

Guo Jing said that the secret is that the customers feel that the quality and style of the sofa used by the powerful tyrant is his favorite, and his interest points are the same, so that he is interested in the man's clothes.

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If customers feel unfit after buying clothes, customers can return them free of charge without prejudice to the two sale.

Guo Jing said an old customer liked to smoke. He accidentally burned a hole in the jacket of a jacket when he smoked a cigarette. When he wandered around, he nagged at the shopping guide: "one of my jacket made a hole and it was quite new."

Without saying a word, the guide promised to repair it free of charge, and sent the hot jacket back to headquarters.

However, because of the fact that a lot of clothes are made out of a batch of fabrics, then there is no uniform color.

At this time, technicians suggest that they can be replaced with other fabrics, but there will be a slight difference in color, but no professionals can see them.

After obtaining the consent of the customer, the Technology Department of the powerful company repaired the jacket promptly and handed it to him.

Guo Jing said that as long as the clothes purchased in the brand store of Zhen Ba were damaged, whatever the price of the clothes and the cause of the damage, the strong will be repaired free of charge until the customer is satisfied.

The after-sale service of RBA is giving customers the eternal reassurance: customers not only buy clothes, but also buy reassurance.

Implementing order system of store manager

What is worth mentioning is that every branch of MBA's men's clothing will have several exclusive clothing that only belongs to our shop. This is the order system of the manager of the company.

"The products of each branch of Jin Ba are distributed by the company 50%, and the other 50% are ordered by the manager himself."

Guo Jing said that every time the order time, every district manager will go to headquarters to order.

In August this year, under the guidance of the former store manager, Guo Jing went to Shanghai to complete the order of spring and summer.

"Before ordering, the sales department will give me the relevant data, such as the price, type, color and type of selling in the last season, which are the important basis for the store's new season order. This is the 50 T-shirt and 9 short sleeved jacket."

For the risk of ordering the shopkeeper, Guo Jing is very confident: "there are no goods that can not be sold, only bad salesmen."

However, due to the special location of the front store in Beijing, the weather has also become an important factor affecting sales.

"This is a tourist street, half of which are tourists and business trips. When it rains, no one comes to play.

The weather is unstable in September, hot in the daytime, and cold at night, which will affect the traffic volume.

If the weather is hot, short sleeves will sell well; if the weather is cold, the long sleeves and thick jacket will sell well.

Our performance is partly up to the sky. "

Guo Jing joked.

"From the beginning of this year to August, the sales volume of Qianmen store has exceeded 2 million yuan.

Sales have not been very good for the first two months. Now it is the peak season. We are all sprinting hard! "Guo Jing is full of confidence.

Because the front door is a tourist street, customers are often beset by parking problems.

"We often help customers find parking places, which is also the content of our service.

Because the function of shopping guide is not only reflected in clothing sales, but also reflected in all aspects.