Japan Pays Attention To The Comfort Elements Of Underwear

Once upon a time, the Japanese fashion industry kept taboo about women's underwear. The appearance and style of underwear were only concerned by "pleasing" close lovers.

In recent years, the fashion trend of Japanese underwear is changing quietly. The comfort and environmental protection elements of underwear gradually attract attention, which makes women grow up to love themselves. The major underwear brands are also keen to catch the fashion, and comfortable underwear comes into being.

In the fashion industry in Japan, women's underwear can't be talked freely like other clothes. It's a taboo topic in fashion.

In fact, underwear is not really "private". Women in Tokyo often mention them. After all, underwear is very important to women.

Women carefully select delicate and colorful underwear to please their boyfriends or close lovers, and underwear can help them to shape themselves. The perfect figure can make them confident and attractive. At this time, the appearance of underwear is the first criterion for many women to choose.

What is even more interesting is that if your underwear's appearance and style are not properly chosen, it will also cause you trouble and trouble.

According to statistics, most women in Tokyo have at least one story related to underwear, and they have been embarrassed by appointments due to the wrong choice of underwear styles, and they all admit that love and hate in love affect their choice of underwear style. Underwear is more "pleasing" for women at this time.

Taniguchi Miki has worked in the Amo 'sStyle underwear store in Taiwan area for the past six years. He said: "many women are convinced that the right style can shape the chest curve. The beautiful appearance can increase the charm of self-confidence and cultivate elegant posture. But I feel that in their hearts, there is still a desire to please themselves, and they are more eager to relax."

Comfort and environmental protection are more popular.

In the past year, women in Tokyo have changed their choice of underwear concept. They have more and more accepted the idea of comfort and environmental protection. However, they still will not ignore the sexy charm of underwear, and strive for the two.

"I understand that women who used to die rather than wear cotton pads larger than half handkerchiefs, while they are looking at the comfort of their underwear while still looking for the appearance of elegance," says designer Okubo Yuka, "but as time goes by, these women are more inclined to choose conventional designs and be simple and practical.

Shiki Yukari, a zealous consumer, said: "these underwear's simple natural design and feel make me feel full of femininity. I like the concept of advocating natural and environmental protection very much."

Two years ago, the city of information technology, an electronics manufacturer, loaded itself into the slimming belt for most of the waking hours, bound to the body and longed to help shape the perfect shape.

But a severe rash caused her to become interested in organic cotton underwear, which helps her skin breathe and rest, and she doesn't need to put her body in the belt to fit the specifications of her clothes.

Some consumers will take their boyfriend to the lingerie shop, such as Aiba Naomi, 25. She thinks men should be more aware of what women want and what kind of clothes they really want to wear.

"The heavy underwear with belts and lace means sexy. This idea is a bit ridiculous," she sighed. "For me, a sexy woman should be cheerful, cheerful, and feel comfortable and comfortable. She knows how to spoil herself, can express her personality and show her knowledge.

Therefore, I prefer to buy comfortable and environmentally-friendly underwear. They are more suitable for me.

Brand new comes into being

According to the fashion trend of Japanese underwear fashion industry and the preference of consumers, more and more underwear brands have launched new underwear, focusing on the elements of comfort and environmental protection. At the same time, they have actively expounded to consumers the concept of pollution-free, safe and comfortable, and have been welcomed and loved by people.

MUJI has been the only name brand of Japanese cotton practical underwear industry for a long time. Now the brand has already launched many new styles for consumers to choose, some of which are suitable for people to practice yoga and fitness, and also expand their functions and uses.

The Zucca brand designed by Akiyoshi Onotsuka reached a new underwear cooperation agreement with the German underwear manufacturer Schiesser when celebrating its 20th anniversary celebration.

This underwear is only sold in the Zucca flagship store in Castle Peak area, Japan.

The black and white underwear sells for 5000 yen each, while the jacket and underpants are described as "designed for the comfort and spiritual pleasure of the body". They contain the concept of brand Zen Aesthetics and bring the beauty of appearance into the minds of consumers.

FRAMeWORK is a brand in Tokyo, Japan, and its 11 stores are scattered throughout Japan.

The brand is working with a team specializing in making clothes with organic cotton, and has launched a small vest that can be worn or worn out at a price of 6500 yen.

In FRAMeWORK shops, consumers will also be told of the organic cotton production process used in underwear production, and many designers are aware of the danger of the flooded cotton planting area. Designer Catherine Harnett has recognized the importance of this problem compared with other designers for several years.

The concept of environmental protection and the attitude towards consumers are more and more popular.