Cotton Prices Skyrocketing, Footwear Industry Chain Risks Continue To Accumulate

It is reported that since the end of August, the average paction price of domestic cotton reserves has risen from less than 17 thousand yuan per ton to more than 22 thousand yuan per ton, especially since the late September, which has seen a rapid rise, and has repeatedly refreshed the highest price record in ten years.

In addition, when the new cotton market is in season, most cotton farmers in the provinces are holding a mentality of selling. The cotton business is becoming more and more serious, resulting in a large number of small and medium sized cotton spinning enterprises or cotton products which have been forced to stop production because of the lack of cotton. The prices of cotton fabrics such as autumn and winter shoes and garments that have just been listed have generally risen by 15%~30% compared with the same period in previous years.

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But in this way, the whole

At the same time, experts also pointed out that cotton prices will be pmitted to the terminal, but the impact on the terminal brand business is not great. The pressure of cotton price rise will be borne by the production enterprises, and some of them will be paid by consumers.

Obviously, brand is an important magic weapon for digestion and pressure of shoes and clothing enterprises.

It is gratifying to note that some medium and high class shoes and clothing enterprises in Quanzhou are leaving.

However, many experts have pointed out that the cost of raw materials for brand shoes and clothing enterprises, although the proportion of the price is low, the impact is small, but at present, a large number of foreign brand clothing is in China. If the domestic clothing brand only increases the price, and fails to follow up in the design and quality, it will also lead to product hoarding.

At present, shoes and clothing enterprises will have to graft their technology into their own development, digest in time and combine their own R & D and innovation capabilities, so that higher technology can be integrated into their own brands, so that more magic weapons can win the market.

It is enough to see that the rapid growth of cotton price is the best time for enterprises to develop.

The most important thing for a successful company is to have such recognition ability, to identify the trend of market development and to meet the needs and grasp the demand. Now, shoes and clothing enterprises must boldly build up their own brand and quickly get the market.