Pattern Function For Sports And Leisure -- Sports Function Fabric 2010Intertextile Autumn Winter Fabric Exhibition

Whether indoors or outdoors, whether it is in the

still

Functional fabric clothing is essential.

"From the overall trend," warm winter and cool summer "is the basic requirement for functional fabrics, said Liu Ruitu, general manager of Shanghai nad Textile Technology Co., Ltd.

Then, "how many functions does a fabric have?"

His answer is: "fit is good."

October 19th -22 days

Host

On the whole, from the well-known sports functional fabric production enterprises will be gathered together to display the magic, pattern function fabrics, suitable for different seasons, different uses, different groups of people need functional fabrics.

Environmental protection and fashion continue to become the direction of functional fabrics, and continuous technological innovation gives the ever-changing appearance of functional fabrics. Brand building has also become an important way for functional fabric enterprises to increase their added value.

The fundamental function of technological innovation

In the first half of 2010

In the context of overall warming, Wujiang Fuhua Weaving Co., Ltd. has made steady progress and has made some progress in all aspects. The sales of finished fabrics increased by 35% compared with the same period last year. After 1200 advanced looms were put into operation last year, Fuhua invested 400 million yuan to start the four phase project, and introduced 1000 sets of Japanese waterjet looms and 5 sets of related equipment, which undoubtedly enhanced the technological innovation ability of Fuhua.

Fu Hua, manager of brand communication department, told reporters that Fuhua further strengthened the market leadership of fine denier products this year at 20 times.

After the product has realized mass production of large quantities of varieties, the number of denier products continues to pull down. Now, not only 15D nylon products have been produced in large scale, but also 10D nylon products have been trial production, and the problem of small tear strength of fine denier products has been tackled, and the strong index has been significantly improved.

In terms of fabric, the development of Fuhua anti fleece product has achieved some results, and the quality has been recognized by customers.

The heat sensitive color material is automatically changed by the special finishing process, so that the fabric's pattern and color change automatically with the change of the external temperature.

And other new fabrics have also won the favor of the market.

Its chemical fiber dyed fabric achieves the effect of yarn dyed through the entire pulp, avoids the twisting procedure, and forms the difference.

"We match the best functions according to the needs of different consumers. For example, in winter, products with light, warm and antibacterial functions are suitable for consumers in the north.

A paragraph

Liu Ruitu does not necessarily have the latest and the most complete functions, but it must have the most suitable functions. "Shanghai nad Textile Technology Co., Ltd. is a company established by Shanghai Nan Liang group, a Taiwanese funded enterprise, which mainly produces and sells functional functions, such as antibacterial, odorant, anti ultraviolet, antistatic, thermal and other functions.

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As the upper reaches of fabric enterprises, continuous technological innovation is not only the survival of enterprises, but also the source of further innovation for fabric enterprises. "From the wet and sweating fiber that is suitable for summer, the lightweight and warm type fibers that are mainly made in winter, we have always been developing according to the needs of the market," Liu Rui said.

Fuqing Hong Liang dyeing and Weaving Technology Co., Ltd. is a Taiwanese funded enterprise, mainly produces functional clothing for sportswear.

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Cool type in spring and summer

It can reduce the surface temperature of about 3 degrees Celsius. In autumn and winter, it is a heat preservation fabric, and the moisture absorption and heating fabric that is heated by water vapor is especially welcomed by garment enterprises.

There are also health-care products, such as fabrics that are moisture resistant in dry places and environmentally friendly fabrics, which can be produced by decomposable and recyclable fibers.

Zhong Yuhui revealed that this year's key products developed by the company are health care products, including seaweed fiber, volcanic fiber fabric, and so on.

"The attention and protection of the living environment has become the trend of product development. Haitian is also actively researching and developing new low carbon environmental protection fabrics that can be recycled.

First, recycled products ECORONA environmental recyclable fabrics, the use of fully recycled chemical recycling technology, waste polyester fabric clothing or polyester waste recycling, spinning and weaving; two is high-end polymers.

And blended fabrics can replace oil extraction fibers, reducing carbon dioxide emissions compared with conventional products. "

Huang Ping drama manager of Haitian textile group said: "at present, the sea sky has formed.

And so on six series of products, or the drafting unit of moisture absorption quick drying Cool-Dry fabric national standard.

Haitian textile is the way to consolidate the position of enterprises in the industry through the development of new technologies and new products. "

Brand reputation function + service is king

If the continuous technological innovation has created a colorful and colorful landscape of functional fabrics, the continuous input of brand building in recent years has made the intermediate brands of functional fabrics enhance the added value of products through the enhancement of reputation, and further strengthen the brand building efforts with weaving and garment enterprises' cooperative research and development.

It is worth mentioning that participation is like

The exhibition of such influential professional exhibition has become one of the important measures for improving the brand reputation of functional fabric enterprises.

Kunshan Xu Rong Textile Co., Ltd. pays special attention to market dynamic changes in product development.

Mainly cotton and staple fiber, and sports.

It is long fiber class as basic. In recent years, long fiber products have been improving materials and feel better and better. The designer of clothing has been able to make good use of them. In addition, even if you wear sports clothes, you don't want to look like professional athletes or you want to wear many kinds of clothes, so the sportsmen's clothing is becoming increasingly popular.

Emphasize

and

Combined with increasing the number of filament on the material, improving cotton imitation, adding moisture absorption and sweating function, anti ultraviolet function, antibacterial function and so on.

"The problem now is how to improve the perception of consumers, although there are so many functions, but the fabric appearance is almost the same, so there is a question of how to promote and persuade consumers to identify with such products". For this reason, Xu Rong group has done in-depth research on this topic, trying to make the fabric's impressions and functions improve together, and improve consumers' awareness of the brand.

"For example, consumers of flycool series can adjust the temperature of the air conditioner to a higher level, which is more consistent with the current consumption trend."

Liu Ruitu believes that Nanliang's functional fiber has its own production base in the mainland, with a wide range of products and short delivery time, which provides customers with more convenient services.

"This is very important," Liu Rui said. In terms of brand building, every fiber product in Nanliang has its own brand. "This will help customers separate and remember different characteristics of products." they also cooperate with downstream weaving enterprises to recommend new products to consumers and expand their brand influence.

"

Internationally renowned, international businessmen and domestic businessmen are willing to come here to visit and exchange, which is very helpful to expand brand awareness. We have great expectations for the upcoming Shanghai fabric exhibition.

Fuhua weaving has long realized the importance of brand and has gone out of a path from simple production to brand management.

Jin Xu said that he actively participated in large-scale textile and garment activities at home and abroad, such as the Shanghai fabric exhibition, which effectively expanded the influence and popularity of Fuhua Shijia brand.

"This year's exhibition will be jointly published by China Textile Information Center and national textile product development center."

"And at the scene of the event, we show the latest trends in various ways and Fuhua's latest push 10D/15D ultra-thin light products".

At present, Fuhua has implemented large-scale alliance cooperation, successively signed a letter of intent for cooperation with Semir, Yalu, YISHION and other brands, and set up scientific research, sales and production teams for cooperative enterprises in terms of market positioning, product positioning and product development direction.

Through face-to-face communication with garment designers, the technical standards of raw materials, weaving, dyeing and finishing processes are developed to produce products that meet the needs of brand, market and terminal consumers.

"This is not only a directional service, but also a part of brand building," says Jin Xu.

Zhong Yuhui can't remember.

How many times has it been displayed? "This is a fairly professional exhibition. It enjoys a high reputation all over the world, and has a good publicity effect on the brand and the enterprise." Zhong Yuhui said that attending such an exhibition would not specialize in finding customers, and more importantly, "look at your place and learn others".

In terms of new product development, the customer group of the product research and development department recommends to customers the new products independently developed by the Haitian Textile Group, while improving and developing new products according to the fashion designers' requirements.

"This year, we will mainly recommend low-carbon and environment-friendly new materials, especially the bio based textiles as the main line to recommend products." Huang Bing told reporters that in order to highlight Haitian products and brands, this year, we will specially invite the relevant departments of Taiwan textile and Development Association to design the booth, with the purpose of "presenting the new products and presenting the interactive situation between the Haitian and customers, employees, society and natural environment".