Brigitte Lin'S Husband'S Entrepreneurial Story

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The list of the world's richest figures released by Forbes shows that there are five hundred and eighty-seven billionaires with fortune over one billion in two, three, of whom Xing Liyuan ranks 310th in the one billion and eight hundred million dollar (NT $sixty billion), becoming the new face of the rich list.

According to the wealth statistics of Forbes, Xing Liyuan's wealth is more than that of Taiwan's Chi Mei Group Chairman Xu Wenlong, quanta computer chairman Lin Bai Li, and Evergreen Group President Zhang Rongfa.

Xing Liyuan's ESPRIT dress is widely known in Hongkong; Xing Liyuan's wife Brigitte Lin was a popular movie star in Taiwan ten years ago, so Xing Liyuan has some popularity in Hong Kong and Taiwan.

But Xing Liyuan sells clothes to become a global tycoon, even richer than Lin Bo Li, the boss of the world's largest notebook computer company.

In recent years, Xing Liyuan's

Xing Liyuan, fifty-four, has only a high school diploma.

He was in 1994 and

In addition, his attitude towards life is full of insight into human nature. When Brigitte Lin accepted the media visit in Hongkong, she once mentioned that her daughter had a full moon treat. Xing Liyuan also asked Brigitte Lin not to dress up too beautifully that day, so as to avoid robbing guests.

Precision Falcon playing international and branding strategy

"He is not very open, but he is modest and sensitive to the market."

This is the observation of Xing Liyuan in Shenzhen business daily.

Indeed, the Hongkong garment maker is playing a rare strategy of internationalization and branding.

Moreover, he is bold and cautious, like precision falcons, who never return empty handed.

Xing Liyuan stepped into the garment industry in 1971 and twenty-one, when he studied business in a high textile mill.

In this factory, he knew the founder of the California style dress ESPRIT (Douglas and SusieTompkins couples). At that time, the couple felt that Xing Liyuan was "confident, smart and impressive". After that, Xing Liyuan became the purchasing agent of ESPRIT Hongkong raw material and opened the door of his garment making business.

In 1974, Xing Liyuan borrowed HK $two thousand and six hundred and contributed half of the founder of ESPRIT, and set up a company to expand ESPRIT's business in Asia.

Like many businessmen who seize opportunities and start from scratch, Xing Liyuan has made money in Hongkong's economic development stage.

But if he is only eating by proxy, Xing Liyuan is now out of the market.

Unlike general agents, Xing Liyuan is extremely sensitive and knows how to pform his brand.

In 1981, he opened the first ESPRIT retail store in Tongluowan, Hongkong, the first retailer in ESPRIT world.

He walked earlier than the US ESPRIT.

Since then, ESPRIT retail outlets have been established in Singapore, Taiwan and Shanghai.

Today, ESPRIT has five hundred and seventy stores worldwide.

Bold enough to expand quickly during the recession.

Entering the garment industry in 1971 was the beginning of Xing Liyuan's career, and the beginning of 1981 was the first turning point in his career.

Through retail business, Xing Liyuan brings the ESPRIT brand to a new level.

Xing Liyuan attaches great importance to store image. He will disguise himself as a customer at three or five, and walk around in the store of ESPRIT to observe the display, atmosphere, service attitude and customer response in the shop.

He himself is a hot shopping man, for example, when he accepted the interview with ASIAWEEK, he said bluntly: "I like to buy clothes, and I must wear out the clothes I bought."

Brand is Xing Liyuan's dream.

In order to fully own the ESPRIT brand, in 1996, after the divorce of the ESPRIT founder and wife, he bought the ESPRIT63% stake in the US. In two, two, he repurchased the remaining 37% stake at the price of NT $five billion and four hundred million, and from then on, one hundred percent had the trademark rights of ESPRIT.

Thirty years ago, he was the agent of ESPRIT in the United States, but now he has gone back to buy his parent company.

Xing Liyuan is also pleased to say that this is his happiest thing.

In two, two, ESPRIT shares were among the Hang Seng index stocks. But compared to the two happy events, Xing Liyuan said, "it still matters a lot for me to buy American business."

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This new Xing Li Yuan is bold enough. He often plays when he is in recession.

Hongkong was hit hard by the financial turmoil in 1997. Xing Liyuan not only slowed down the expansion but took advantage of the sharp drop in store rents in Hongkong and opened several large ESPRIT complex stores.

Last year's SARS (severe acute respiratory syndrome) storm reduced revenue in Hongkong and Taiwan by 30%, but Xing Liyuan decided to grab the site at JoyceBoutique's gold store in Hongkong, and then open a flagship store for ESPRIT. Apart from accessories, jewelry, accessories and household products, and the top salon Salon of the same name, he insisted ESPRIT "not just sell clothes..."

(ESPRIT) life style and attitude.

MarkRosenfeld, a consumer analyst in Hongkong, believes that large stores can strengthen ESPRIT's brand and sell more image than products.

In fact, in recent years, the performance of ESPRIT actively developing large boutiques and department stores in Taiwan has stagnated. We can see that ESPRIT hopes to create brand image through stores.

Global perspective acquisition action for advancing New York

The second turning point of Xing Liyuan's success is internationalization.

In 1993, after ten years of listing in Hongkong, Si Jie holdings launched four acquisitions.

In 1995 or 96 years, we bought Australia ESPRIT, European ESPRIT, and later bought REDEARTH cosmetics. In two two years, we completed the "great cause" of Xing Li Yuan's mouth and bought the shareholding of ESPRIT parent company of the United States.

A series of takeover actions is aimed at making Si Jie become a global enterprise. His dream is to let ESPRIT go public on the New York stock exchange.

When he began to cross Asia to Europe in 1996, he thought of the world. He pointed out at that time: "only European business can only be listed in Europe, and the P / E ratio is fifteen or six times bigger than that. Only when we consider it a global enterprise and go public in New York, will it be possible to get a thirty times price earnings ratio."

In 1998, ESPRIT went public in London, and the dream of Xing Liyuan's listing in New York seems to be getting closer.

In the international layout of the enterprise, it is also necessary to find good talents to afford the company. Xing Liyuan, who is a German HeinzKrogner from Czech, has grown four times as much as Europe's business since nine years ago when Xing Liyuan from a German textile company to Krone as president of ESPRIT Europe. Today, Europe has become the focus of ESPRIT global business. Last year, 84% of its achievements came from Europe, of which Germany accounted for 53%.

In two, two, Xing Liyuan simply gave up the executive seat, which was run by Krone.

He said to krone, "you are my only choice!"

Krone didn't let Xing Liyuan down either. Last year, the revenue of ESPRIT was close to HK $twelve billion and four hundred million (NT $fifty-three billion), and its profit was nearly HK $one billion and two hundred million (about NT $five billion and one hundred million), with a growth rate of 34% and 28%, respectively. Last year, the revenue of July 1st was two yuan from two to three June 30th.

The international level is strong in Canada, Germany, the United States and Singaporeans.

According to the figures released in February this year, the profit growth in the second half of two three increased by 53% to HK $eight hundred and eighty million (NT $three billion and seven hundred million).

In recent years, the financial statements of ESPRIT are brilliant, mainly from Europe, especially the German market. Hongkong, Taiwan, Canada and Britain are still in a state of deficit. How to make these markets lose profits is the challenge of Krone.

Xing Liyuan built an international team. Apart from krone, the chief financial officer of ESPRIT is Chinese Canadian, and the global retail business is the responsibility of the Americans. The image director is a Singaporean and the wholesale business is assumed by the Germans.

Xing Liyuan's rival generals are not stingy. It is reported that in the year of two, two, the annual income of warrants plus the warrants was nearly HK $one hundred and sixty million (NT $six hundred and sixty million).

Krone, sixty-two, has become a new generation of "working emperor" in Hongkong (the highest earning professional manager).

In addition to raising the cause to the international pattern, Xing Liyuan also has a set of people who fully empower him.

CHIBBERSurinder, who is responsible for ESPRIT's wholesale business in the Asia Pacific region, told Hongkong media that the extent of Xing Liyuan's decentralization was that he didn't even sign checks for more than 20 years.

Xing Liyuan also pointed out many times that to attract talents, talent must be given full scope to play. Therefore, he stressed that "only parents need not", not only do not want the next generation to take up their careers, nor allow relatives to work in the company.

In the past, consumers and media in Taiwan saw Xing Liyuan as "Mr. Brigitte Lin". In fact, they despised Xing Liyuan. He was an international businessman who was "strategizing and winning the battle".

But whenever anyone asks him how he succeeds, he always answers, "I don't know, push, push, and let things go!"

Elab