Shishi Children'S Clothing Enterprise Analysis

Yesterday afternoon, from the six Leishen leopard, Ji Jile, Dongya and other Shishi well-known children's clothing enterprises quality control manager, sales director and administrative manager and Shishi children's wear Association, Shishi quality and Technical Supervision Bureau and the city quality and technical supervision association responsible person, with "concern"

Re marketing and quality

The quality of children's clothing in a region can be seen from the daily quality supervision and inspection results at all levels.

From 2004 to the second quarter of 2008, the passing rate of Shishi children's clothing has dropped from 70% of the highest peak to 30%.

The responsible person of Shishi quality and Technology Supervision Bureau analyzed the situation in light of the daily understanding of enterprises.

In recent years, the boss of children's clothing enterprises put all the focus on marketing, and ignored the "quality clearance".

Take the procurement fabric as an example, the children's clothing enterprises above 90% of Shishi used the cheap and the inspection reports as the audit benchmark while purchasing the fabrics, but ignored whether the inspection report was consistent with the products to be processed.

In addition, in the supervision of the production process, whether the factory director or the QC manager is not well supervised, the employees are easily mistaken for ingredients, such as 65% of the dacron is labeled as 85%, and some employees even mistake the telephone number and the manufacturer's address as a bar code posted on the tag. Such a mistake is enough to make the product sampling unqualified.

Finally, the inspection is not strict.

Under normal circumstances, if clothing is sent to the testing body for inspection, the probability of being unqualified will be much smaller, but many enterprises ignore the most important part of the inspection in order to save costs.

In addition, a number of business representatives here pointed out that the quality of the Shishi dyeing and weaving industry chain also affected the quality of the final products. "The quality of Shishi industrial chain is decreasing."

Chen Genzhong, the quality control director of the wild Leopard Group, said that the existing dyestuffs of Shishi are not able to meet the requirements of the exporting countries. Most of the production of low-end products like Shishi children's clothing enterprises are very high-end. The production of B and C products is the main products.

It is necessary to raise the quality of children's clothing.

"To solve the bell must also tie the bell, whether the quality of children's clothing can be improved, mainly depends on the production enterprises themselves."

Lin Mingfeng, director of season music clothing sales, thinks that if business owners and senior personnel pay attention to the quality of products, the probability of Uncompliance will be very small.

For the majority of Shishi children's wear circles with family businesses, there is such a phenomenon: the boss is in good quality, the boss is not in, the quality is declining.

"This kind of phenomenon needs to introduce quality management system to improve."

Wang Zhifang, Secretary General of Shishi Association for quality and technical supervision, said that if enterprises want to make big and take the road of brand, it is necessary to introduce quality management system.

As a quality management system, every process in the production process has been refined and scientific guidance has been made for product production. To a large extent, enterprises can avoid turning corners, especially to prevent unqualified products from sampling. "This is for enterprises with ability and capital. If there is no fund and capacity for enterprises at present, my suggestion is to strengthen the internal management system, use system to control people and let the system do things."

When the quality management system is introduced, the enterprise will enter procedural management. If the boss is away, the high quality will be there.

In addition, enterprises should be good at training their employees, especially technicians, for regular training. For Shishi children's clothing enterprises, there are very few technical personnel with active learning ability. They also need to learn first-hand industry information and standard concepts.

Wang Zhifang said that technical personnel should take the initiative to maintain close contact with relevant authoritative inspection bodies, ensure that they have first-hand information, so as to guide the production of clothing and avoid detours.

Brainstorming -- experience from manufacturers

"We start testing from the fabric accessories, for all garment products, whether it is sent to the inspection agency or internal inspection, will be tested.

Although we have introduced quality management system, but for product management staff, we are still strict requirements for each process checks, according to national standards to control every link, to ensure that product quality will not be any deviation.

(representative of wild Leopard Group)

"We mainly rely on foreign trade documents, and from the beginning of dyeing and weaving, we will send special people to track them, and we will conduct rigorous tests on the original cloth.

For the outer sheet, we pay more attention to appearance and quality. Before the shipment of the finished garments, we also set up the general checkpoint. Every garment must be tested. If the work fails to meet the relevant requirements, it must be reworked to ensure product quality.

(Dongya weaving representative)

"I think the sales department should communicate well with the production department. First, the consumer complaint is the retail store, and then feedback to the production department. Sometimes the product provided by the production department is qualified, but the consumer fails to buy it. Of course, we do not exclude that some consumers have influenced the proportion of the ingredients contained in clothing because of the incorrect washing methods, resulting in the unqualified phenomenon, but the sales department and the production department should coordinate well, and do not blame each other and prevaricate.

In my opinion, if the boss and employees pay enough attention to it, they can control well before the problem occurs, and there will be no mutual diversion between the sales department and the production department because of the quality problems of the products.

(representative of children's wear)

Iron pestle grinding into needle -- as long as we insist on children's clothing enterprises still have opportunities.

From the representatives of six children's clothing enterprises and the relevant industry, I saw the anxiety of Shishi children's clothing enterprises.

Not only are there uncontrollable factors such as lack of jobs, industrial pfer, rising prices of raw materials, and the decline in quality of Shishi's entire dyeing and weaving industry chain, but also behind Lining, XTEP, Anta and seven wolves, who are financially strong in pursuit of catching up.

Therefore, pformation is necessary; brand is necessary; development is necessary; quality is essential.

"No quality or no brand". Many business owners have realized that the extensive development of "not taking much weight" in the early days has not adapted to today's development. Although their deep-rooted views are slowly changing, they still have no good medicine to make the brand take off.

How to prescribe a prescription? Let the boss think for himself.

Just as the iron pestle is grinding into a needle, as long as it is persistent, there are still opportunities for stone lion children's clothing enterprises.