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Star Yao Ming, Xian Heng, Is The Focal Point For Chinese Shoe Companies To Compete For The Market.

2010/10/16 9:55:00 65

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October 16th, the day before yesterday, the N and B A China match of rocket and basket started in the Wukesong Basketball Gymnasium, while China

brand

The competition for grabbing people has been beaten before the game.

Rocket teammates associated with Yao Ming were looted by Chinese brands.

Towards the end of the year

reebok

Yao Ming, whose contract expires, is also the target of Chinese shoe companies.

Yao Ming and Reebok

The 7 year contract comes to an end.

As long as a player enters the Rockets, he is linked to Yao Ming. If he has certain strength, he will get a "long meal ticket".

Because this means that you will get the favor of Chinese sports brand, Mutombo, Scola, Battier, Hayes, Artest, Francis, lorry...

Yao Ming's past teammates and his teammates have signed a big contract with China's sports brand.

Compared with his teammates, the giant Yao Ming is a bit tall and cold.

In the autumn of 2003, Yao Ming signed a 7 year contract with Reebok Co, which amounted to US $50 million.

During the contract period, Reebok introduced many individuals to Yao Ming.

Gym shoes

But it is always "red people, shoes are not red" state, even if Yao Ming led the Chinese men's basketball in Beijing Olympic Games into the top eight, it did not change the situation of Reebok in the Chinese market.

In addition, wearing Reebok shoes Yao Ming foot injuries continue, former rocket coach Van Gundy accused Reebok Co, did not protect Yao Ming foot.

Yao Mingxin contract

Chinese shoe companies are full of money.

Yao Ming's contract with Reebok will expire at the end of this year.

At the end of this year, the contract between Yao Ming and Reebok will expire. From the current situation, it is unlikely that the giant will renew the contract.

First of all, Yao Ming's career is full of variables. It's hard for Reebok to spend as much money as it did 7 years ago.

In order to turn over salted fish,

Reebok is racing to catch up with this year's draft champion John, who is gorgeous.

In order to sign Yao Ming's new contract, several Chinese shoe companies have already started activities.

It is reported that the price they gave to the giant's new contract made Reebok unable to catch up.

These companies are listed companies, capital is not a problem.

For Yao Ming to hit heavy gold, Chinese shoe enterprises are looking at the symbolic role of Yao Ming and unparalleled popularity, not only hope Yao Ming endorsement, shoes sales are so simple.

If anyone has signed Yao Ming, whose stock price will be stimulated, financing will become easier.

Today's sports shoes market competition is not sales, design, but capital.

According to reports, Yao Ming himself is interested in playing Chinese shoes.

Influence

They all stained Yao Ming's light.

Because Yao Ming, the Rockets almost become the main team of all Chinese fans, and the "Francis", "board master" (Hayes), "President" (Battier), "Uncle" (Mu Mu Bo) and "diamond" (Scola) have been the spokesmen of Chinese shoes brand.

In fact, the strength of these players alone is unlikely to win the endorsement of the campaign brand, but because of Yao Ming, they have made a lot of RMB.

In addition, due to the growing influence of N B A in China, some non rocket players have also entered the vision of domestic brands.

Reporter A Long

Wearing PEAK shoes:

Battier, Mutombo, Artest, Kidd, Vujacic, Sonny Weems, Darnell Jackson, Darnell Jackson

Wearing Anta shoes:

Scola and Francis

Lining shoes:

O'neal, Hayes, Baron Davis