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Resources Integration Of China Fashion Alliance

2010/10/15 16:35:00 87

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Surface accessories

Enterprises often face such embarrassment: the R & D team has invested a lot of costs, and has been struggling to develop a series of products, but it is hard to get the favor of the clothing brand customers. Even if the product is in line with the trend, it is difficult to get the trust of the customers and escape the fate of being choosy.

Young designers also have to face the fact that they are trapped in capital and resources, and many design ideas have no chance to be realized. Wu Yi has no place to perform, or works that he thinks are very good, but it is hard to become a product with certain sales volume.

To this end, China Fashion alliance's "pioneer design release" platform, through the surface accessories.

enterprise

and

Fashion Designer

Cooperation and implementation of "two way commercialization": let garment designers design and apply products from the perspective of accessories users. In the process of cooperation, fashion designers inject more fashion expressions for accessories products, and accessories companies provide financial and resource support for designers to help designers achieve design ideas.

The vanguard design and release platform for professional brand customers will examine the fashion of accessories and the market of designer's works with the eyes of customers and markets.

Driven by this "two-way commercialization", enterprises and designers of surface accessories can get their commercial value through cooperation.

Most of the sales staff of face accessories business think that from the day of sales, they have to start to see the "face" of clothing brands.

At this time, their status is "salesmen".

There are also some enterprises that face accessories are positioned as customers' "proofing machines". Customers are like brains, thinking and designing, and accessories enterprises are like hands and feet, making and producing.

Enterprises with surface accessories have never been able to grasp the initiative of the market.

For this reason, the Chinese fashion alliance hopes to change the concept of enterprises and enhance the fashion and expressiveness of the products through the cooperation between the accessories enterprises and the fashion designers.

To build a more trusting and mutually beneficial cooperation state for the enterprises and clothing brands of noodle and accessories, so that the sales mode of the noodle and accessories enterprises will gradually shift from "selling" to "shopping guide", extending the value of the product development links to the client to maximize the value.

The problem of "disconnect between design and market" in fashion designers is also expected to be improved in this cooperation mode.

The Chinese fashion alliance will become an incubator for young designers to accelerate the devaluation of designer's works.