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    Is Barbie Charity Popular?

    2010/10/15 14:00:00 53

    In September 29th, Bill Gate and Buffett were two. The richest man in the world "And" Third rich people "A whirlwind of charity took place in China. Just like Buffett used to auction dinner in the name of "stock god", this time he drew the Chinese media's competitive pursuit as a charitable old man. Although the outside world has mixed opinions about this, the controversy has taken place, but this controversy regards the Chinese as a spiritual charity and has put it into a concrete operation level.


    "Do Chinese need foreigners to teach us how to be charitable?" such a "annoyance" allowed many Chinese tycoons to refuse to participate in the Barbie charity dinner.


    In the media interpretation before, "Barbie" dinner has a strong "persuading donation" color. Because before they came to China, they had held a secret meeting of billionaires in the United States. "Bobby" asked the participants of the American rich to swear that they donated at least 50% of their family property to charity in their lifetime or after their death, and on the website of the donation declaration, they announced the names of the 40 pledged rich men and the donation declaration signed by them.


    This kind of donation by one or two rich people and other rich people voluntarily followed up in China is not uncommon in China, but the donation amount is unprecedented. Therefore, it is generally believed that this is not in line with China's national conditions. Some people even used a more negative comment: "after a business donation, the land at the market value of several hundred thousand yuan per mu is only a small price. These entrepreneurs' contributions are utilitarian in order to get land, loans and tax exemption, not purely public welfare.


    This motive cannot be said. enterprise Absolutely not, but it is unavoidable to bias everything. A group of data may give us some real progress. Before 2006, the annual donation amount of charity in China was only about 5 billion yuan, and in 2009, the amount of donation increased to 50 billion yuan. Especially in the 2008 Wenchuan earthquake, the amount of charitable donations in the country broke 100 billion yuan in one fell swoop. At the donation ceremony of CCTV, the most heavyweight enterprises in the country are concentrating on the scenes of donation amount cards on the stage. I'm afraid that more than a billion Chinese people are still fresh in their memory. At this time, if we go to "malicious" to guess the motives of donation enterprises, we may be shot.


    Philanthropy has a very long history in China. In the past, whenever there are serious disasters, many rich people will set up large iron pots on the road and boil out a pot of porridge for the victims. It is precisely because of this tradition that although the economic strength of China's rich and many of the United States is quite different, their charitable enthusiasm is not bad at all. In the clothing industry, such as Ordos, red beans, Bosideng and many other first-line brand enterprises, their charity stories can almost be written as a book. According to statistics, Bosideng has donated donations to many charitable organizations such as the China Charity Federation and has donated more than 500 million yuan. In the past few years, red beans have donated more than 100 million yuan to foreign donors. Only in 2009, Zhou Haijiang, President of the red bean group, donated 1 million yuan to the Taiwan disaster, and the Group donated 10 million yuan to the China Youth Employment and entrepreneurship foundation.


    However, in the process of charity, there are all kinds of strange phenomena such as "donation" and "fraud donation gate". The number of donations has been taken out of the net by malicious intent, who has donated much more than others, and has been criticized for being "cheap". All of these have made Chinese rich charities a flavour of change.


    How should donations be donated? This problem has plagued many wealthy people. The Chinese tradition is that by launching an authoritative body, it is often more appealing and the scale of fundraising is greater. But this donation may not be systematic for the enterprise. Today, if we encounter this matter, donate this, we will have no initiative to do that tomorrow. From this level, the two mature experience of Bill Gate and Buffett in charitable fund can be learned. This is also a cause for concern in the "Barbie dinner".


    In addition, there is a great difference between Chinese and western rich people in understanding wealth. China's riches regard wealth as their family business, and should be shady and grandchildren. The rich generation can bring out part of their funds for charity, which not only demonstrates their own attitude towards social return, but also becomes an inevitable move to further win prestige and social status, which is the general psychology of Chinese rich and Chinese charitable. In the eyes of the western rich, wealth is not a private property but a part of society. To achieve its own spiritual wealth, it is a reasonable move to contribute wealth. From this level, "Barbie dinner" enables Chinese rich people to have deeper contact with foreign charities and has positive significance.


    In fact, many Chinese are also gradually looking for their spiritual beliefs and moral homes. For China's rich, let them treat charity as a habit, as a spiritual desire and their own moral needs, rather than utilitarian needs, it will form a great change in the concept of wealth ethics and wealth that we expect. All these require the efforts of one generation or even generations. "Barbie dinner" for China's philanthropy can promote whether to be verified in the future, but there are different charitable models exist, which will touch the charitable cause of China.

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