Red Chinese Designers Join Hands With Nike To Penetrate Different Brands Into The Consumer Market.
October 15th, red Chinese Designer Alexander Wang (fans nicknamed him "King") will launch a joint design series with Nike in the autumn and winter following the launch of a limited joint make-up with Shiseido last year.
The designer is absolutely well versed in the balance between business and fashion. Taking advantage of the wave of Chinese American designers, he launched a brand new series of Alexander Wang Essentials in the past few days, although it is not far from the price of Alexander Wang, but the limit is a myth that "money may not yet be bought".
The "King" who plays the main card is also aware that fashion is not unattainable. He has always included the "parity fashion" in him.
brand
The joint venture with Nike is an example in the business plan, but in fact, he already owns a T by Alexander Wang, a casual card for people.
Limited customization, designer series, parity sub card, Alexander Wang uses three brands of different styles and prices to enter consumption.
market
Plus, the design is practical and fashionable, and I believe it can be red for a long time.
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