Shishi Extended The International Stage To The International Fashion Capital Of Shanghai.

The first "Haixi" was successfully held in April.

Gage: join hands with Wu Haiyan to promote cold pfer printing

The cold pfer printing technology can save energy 65%, save dye dosage 40%, save water consumption three points two, and make the recovery rate of discharge water 92%.

What is even more remarkable is that it can display high quality and high level stereoscopic effect pattern. After printing, it feels very soft and can be completely connected with computer digital printing products. It refers to cold pfer printing. Wang Yanzhu, chairman of Gage (China) weaving and dyeing Garments Co., Ltd., can be said to be a number of family members. As a highlight of the stone lions' thematic conference, Gage group's fashion show with the famous fashion designer Wu Haiyan is the cold pfer printing as the protagonist.

It is understood that the release will adopt two forms of dynamic show and static exhibition, and 150 sets of garments using "cold pfer" fabric will be designed into 8 series of high-end men and women fashion series, fully displaying the beautiful and exquisite of cold pfer printing technology and its fabric products.

After the press conference, the China Textile Industry Association will take the lead in promoting the inventor and owner of the patented technology. Shanghai Changsheng Group and gage group will form a team to establish the cold pfer printing experimental base and promote the new technology with core competitiveness to our domestic counterparts.

At the same time, it will integrate the advantages of the industrial chain to form a "cold pfer printing alliance". Huamao Group will become a member of the alliance. The group will use high-quality cold cotton pfer technology, such as cotton, linen, spinning, wool and other front-end products, and then cooperate with the excellent brand clothing enterprises to produce high-quality low-carbon environment-friendly clothing.

It is understood that in World Expo, Shanghai, gage's clothing made of cold pfer printing fabrics has aroused great concern from the officials of the United Nations product development department. It is aware of the efforts of gage to fully promote low-carbon environmental technology. The Department will issue a "United Nations Millennium Development Goals" certificate to gage company at the press conference.

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Hualian: accessories are also fashionable.

Garment accessories market has always been regarded as a "small profit" industry, so there are few enterprises that can make bigger and stronger excipients, and Hualian is an exception.

As one of China's largest manufacturers specializing in design, development, production and sales of plastic and hardware accessories, Hualian not only has a leading position in the domestic market share of its products, but has achieved the first prize in the same industry for more than 10 consecutive years, and its market share of four button products in Southeast Asia has reached 96%, and the market share of needle products in Southeast Asia is over 98%.

The success of Hualian, on the one hand, is due to the innovation and innovation in R & D, while enhancing the added value of products to stabilize the market, it is also willing to test the water to produce high-grade accessories, and strive for the direction of health, safety and environmental protection.

More importantly, Hualian is also one of the few enterprises in the field of accessories to take the lead in exploring fashion.

At present, regardless of the stone lions or the whole country, textile and clothing and other labor-intensive industries have encountered unprecedented development pressure. If we want to break through, we must increase investment, introduce and master the core high-end technology, and strengthen the research on the trend of the trend, enhance the core competitiveness of the product, create a fashion brand, in order to achieve higher returns and output, and complete the role change from market followers to market leaders, Huang Wenyuan, chairman of Hualian company.

It is this enterprising thinking and change that makes Hualian become the "crab eating man" in the fashion week of the Haixi fashion. It first took the colorful accessories to the T platform, and the new marketing method was quickly followed by many other colleagues.

The Hualian, which has tasted the sweetness, is now aiming at the fashion publishing of China Fashion alliance.

From Shishi to Shanghai and even the whole country, the Chinese Federation expects that the exploration of this fashion road can turn from external marketing to inward and deep into the foundation of enterprises.

Fabric guild: centripetal force of Shishi fabric

Unlike the weakness of some guild organizations in China, Shishi cloth trade association is very strong: establishing credit guarantee institutions to provide credit guarantee services for operators, providing credit support to 1 billion operators in more than 200 years, establishing e-commerce information system, and providing authoritative market information for members at a precise rate. It is these "strong" measures that made the organization which was born in 2004 quickly formed the industry centripetal force, and played the role of "Shishi" together.

Only one Yuanyang pond fabric market, annual sales volume is more than 5 billion meters, the scale and sales volume ranks second in the national fabric market.

It has formed a sales network for the East China region and the whole of China, and some of its fabrics are exported to Europe and the United States, the Middle East, central and Western Asia, ASEAN and other countries such as Taiwan and Hongkong.

"The era of Kanban orders has passed, and now the Fujian enterprises begin to pay more attention to the improvement of their own industrial chains and brand building." Hong Ming, President of Shishi cloth industry association, emphasized that the future association will strengthen the combination of fashion and industry, combine fashion with market, and combine fashion with brand, highlight the cultural added value and brand added value brought by fashion influence and industrial chain innovation, and guide member enterprises and research institutes to establish a "industry university research" cooperation mode, work hand in hand in R & D and brand promotion, and strive to implement the "brand strategy" to upgrade the overall influence of the cluster.

In October 19th, 10 Shishi fabric enterprises including federal Sanhe and publishing industry will jointly hold the "leisure life and green imagination" 2011/12 autumn and winter casual fabric trend.

The fabric is mainly from the local enterprises of China's popular fabrics in 2011 (Qiu Dong). The whole issue will focus on green and environmentally friendly functional products, highlighting the "humanistic concern".

It is also understood that under the lead of China Fashion alliance, the cooperation between the Shishi government and Shanghai Changning District has also entered the agenda. The two sides will establish high-level exchange visits mechanism, actively promote regional cooperation and promote the development of the fashion industry in both places.

As the first industrial cluster to debut in the fashion alliance of China, Shishi can be regarded as a model of harmonious and mutually beneficial "fish water" relationship between the government and enterprises. The government has vigorously supported the development of many famous brands, forming a chain of simultaneous prosperity, and the achievement of one of the five top garment sourcing bases in China with a small county-level city. This is perhaps the inspiration from Shishi mode.