From The Shoeshine Woman To The Chairman Of The Board To See Hu Guiping'S Extraordinary Re Employment Road

from The past Street Shoeshine, until now Have More than 600 shoeshine chains group The chairman of the company, Hu Guiping, a female worker of the three national cotton mill in Wuhan, has been laid off for four years, and has broken through a very unusual way of re employment.

In the days of eating and drinking, she became a big industry and built the first shoe polishing chain in China.

"Humble work leads to great goals."

In November 1998, Hu Guiping was 32 when he was laid off. When you leave the factory for 15 years, it's like being hollowed out. It's not a taste to eat and sleep every day. The husband who drives a taxi says painfully, "are you not tired enough in the cotton mill? Now it's time to take a rest. Although the family is not very rich, but the days are still going on, you do housework and play mahjong. What's wrong with it? "

But Hu Guiping's nature was a restless person. He stayed in the house for a few days and then became very nervous. One day, she went shopping to buy vegetables. A shoeshine lady carrying wooden boxes attracted her eyes. She thought about it: modern people wear leather shoes, leather shoes are dirty, and they always need to be rubbed. In recent years, people's living standards have improved. Many people do not want to bother to bother shoving themselves again. There are thousands of people coming and going every day in the streets and lanes of Wuhan. What a big market it is! Now that I'm laid off, why don't I put down my shelves and rush into the market? My husband, Huang Zhao Lei, listened to her idea and immediately objected. He felt that it was embarrassing for his beautiful wife to wipe shoes on the street, but in the end, he still could not resist Hu Guiping's soft polishing, and agreed to let her try it. The husband and wife sum up: to polish shoes, you have to wipe out some level. Street shoes are damaging the appearance of the city, and being run by the police is not a permanent solution. In April 1999, with the support of her husband, Hu Guiping rented a more than 10 square meter gate at the commercial district of Zhongshan Avenue in Hankou at a price of 4000 yuan a month. Wuhan's first indoor shoe shop was born.

Speaking of the days when he first started his business, Hu Guiping felt very incessant. When the first store opened, the money on hand was limited, and it could only be simply decorated, without air-conditioning or drinking fountains. The store's depth is very shallow, it is not against wind and rain, nor does it cover dirt. At that time, the flow of shoes in the street needed 2 yuan and a pair of money. In order to attract customers, she played the slogan of "small profits". The price tag was 5 cents, which attracted customers. From the early morning, she and 4 employees began to wipe and rub all the time. They had to rub more than 300 pairs of shoes one day, and sometimes they were too busy to eat and drink. After work, she still insisted on rubbing herself until 9 o'clock in the evening before dragging her legs and going home with black hands.

At noon, the husband who drives a taxi will also drive to drive her to the meal. I did not expect this to provoke "right and wrong". Some neighbours said something sarcastic about her: "a shoeshine, but also to put on airs." when she first heard this, she was angry and shed tears. But when she thought about it, how could she easily make a career? Hu Guiping pointed to the delicate line in the wall. "The most humble work, the worst thing, often leads to the greatest goal", told reporters that this sentence has since become her motto. Hu Guiping's family is not bad. She goes to work by motorcycle every morning. Now, Hu Guiping's career is getting bigger and bigger, and the neighbours have changed from irony to praise.

From laid-off women workers to "shoeshine Queen"

In early 2000, Hu Guiping, who had accumulated a certain amount of money, redecorated the shop, installed the air-conditioner and water dispenser, changed into a decent, uniform chair and shoe case, posted a price list and a service convention, dressed in uniform and courteous service, and hung the signs of "Han Huang shoe shop" on the front door. She said she wanted to look down on the shoe shining business and did it magnificently. The price of shoeshine has also increased to $1 since then. People who stroll tired, take a nap in the shoe shop, blow air conditioners, drink a cup of hydrolyzed thirst, wipe off the dust on their shoes, and all this costs only one yuan.

The business model of Han Huang's shoe store soon attracted people's attention. Yan Changhua, a laid-off worker at Wuhan meat joint factory, found her and said that the days after her laid-off were very difficult. Once in a while, she discovered that her shoemaker shop was ingenious, and her business was booming. She wanted to start a business. I wonder if I could use her "Han Emperor" sign. Listening to laid-off workers, Hu Guiping agreed. After training for a while in Hu Guiping's shop, Yan Changhua opened a shoe store in "Hai Shou fashion street". This is the first chain store of Han Huang shoemaker.

Inadvertently "helping others" gave birth to Hu Guiping's great dream -- creating a shoeshine kingdom with the concept of "chain operation". She wants to make the uniform of the decorations, the uniform of shop name, the uniform of utensils, the uniform of dress language and the uniform price standard. In August 2000, Hu Guiping joined in partnership and invested 300 thousand yuan in registering the "Wuhan huanghuang one circle Shoes Co., Ltd." and served as chairman of the board. From then on, she put out the word "welcome to join" on the wall of the shop. She did not accept the fee for joining the club, and gave free training. She said that her purpose was not to earn more money, but to let more laid-off brothers and sisters find their place again.

One pass ten, ten hundred. More than 100 busy streets in Wuhan's three towns soon came out of the "Han Huang shoe shining chain store".

Zhao Youfu, a laid-off worker in Kunming, heard that a shoeshine company in Wuhan had made a special trip to investigate and negotiate. In a few months, she started 6 chain stores in Kunming. Before Hu Guiping was laid off in Shenyang, Zhao Yalan was also a textile worker. He had more common language with Hu Guiping. She only started half a year in Shenyang with 39 help from Hu Gui. After four years of extraordinary development, Han Huang shoeshine company now has more than 600 chain stores, far away from Heilongjiang, Xinjiang and Tibet. In Beijing, Shanghai, Guangzhou and other places, it also has the name of "Han Emperor". Nearly 4000 laid-off workers across the country have embarked on the road of re employment.

Hu Guiping told reporters that every chain store owner of Han Huang is laid-off workers. Behind every shopkeeper there is a bitter story. She and "Han Emperor" have grown up under the care of all circles of society. Helping these laid-off workers out of difficulties is a kind of "feed back" to society.

"Making small businesses a big industry"

With the expansion of chain scale, Hu Guiping, who only had high school culture, obviously felt powerless. She knows that her cultural background and market economy knowledge are weak, which is not suited to the vigorous development of her career. She always hoped that she would have the chance to read books and read long knowledge, but could not get away from business. She could only buy books such as "market economics", "accounting principles", "leather maintenance and maintenance" and so on.

In recent years, mobile shoemaker teams from rural areas are becoming larger and larger. More and more indoor shoe shops follow the example of "Han Emperor". Hu Guiping said humorously, "the monopoly of Han Emperor's industry is bound to pass. If we want to have a firm foothold in the competition, we must have our own "sharp eyes". Therefore, she pays special attention to new products, new technologies, new materials, and new processes related to shoe market. Once she went shopping, she found a patent product called "dermal beauty cream". She bought it back and tried it. She found that this cream had strong decontamination ability and had a faint fragrance after rubbing. She remembered the knowledge of "marketing" learned by her book, so she tried every means to unite with the factory, and poured out 40 thousand yuan to get the exclusive right to use the "dermal beauty cream" in the whole country.

In the same way, Hu Guiping soon obtained the exclusive distribution right or the right to use the multiple quality products such as the 110 shoe repair machine. With the growing scale of Han Huang group's business, more and more manufacturers are optimistic about the market prospect of Hu Guiping's chain footwear industry. Take the small "dermal beauty cream" as an example, the annual consumption of Han imperial company has reached 2 million yuan, achieving two of production and marketing. In order to show sincerity, the cooperative manufacturers have been playing the trademark of "Han Huang" brand. With superior and exclusive materials and appliances, the quality of Han Huang's service is further improved, and Hu's "shoeshine kingdom" has a more prominent industry position.

"Seize the market, the soldiers are amazing." Hu Guiping revealed that she plans to expand the "Han Huang round shoeshine chain store" to 1000 during the year, and is ready to work with several units to develop, produce and sell shoes products and foot products, such as wear-resistant stickers, pedicure devices, dry rotator shoes, etc., to extend the shoe cleaning service to a wider field, and lead more laid-off workers to take the road of self reliance and self-reliance.