Defensive Brand Protection Strategy &Nbsp; Avoid The Loss Of Brand Equity.

Enterprise brand

The repetition rate survey report (hereinafter referred to as the "report") shows that the apparel industry has the highest repetition rate of domestic brands with 83% brand repetition rate.

Echoing this, the apparel industry has also become the most competitive area of Internet web resources competition.

After enquiry through the web site system, we found that although the Qipai group registered the general website of "Qipai", the relevant web sites such as "Qipai group" and "Qipai men's clothing" were snatched, while the wireless websites such as "Qipai", "Qipai group" and "Qipai menswear" were also taken away by others. The "Qipai" wireless website was even grabbed for ten years.

clothing

The highest number of brand repeat is "oasis", a total of 121 different enterprises and individuals use the brand, "red bean", "Goldlion", "three guns" and other well-known brands ranked the top ten.

And well-known brand keywords such as "Goldlion", "red bean", "three guns", "Giordano" and other wireless websites have been snatch away.

The first oasis web site was registered by a naming machine manufacturing company.

Protection strategy

"Is a more popular brand planning and protection system in the world."

Enterprises should apply it to the protection of network brand assets in time.

From the beginning of the brand planning to the famous brand, we should adopt the defensive means such as general web address and wireless website to ensure the integrity, consistency and centralization of the brand, so that the enterprise can win at the starting line.