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Quanzhou Shoe Enterprises Rise From Grass Roots To Go Abroad

2010/10/12 13:27:00 44

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Shoe Factory Shoe Brand

Quanzhou

Shoes are favored by overseas buyers.

On October 12th, Quanzhou was still a farmland and wasteland, and could not find the shadow of shoes.

A shoe factory

The forest is full of traffic.

footwear industry

There has been a historic leap forward.

In recent years, the footwear industry in Quanzhou has made full use of regional brand advantages, vigorously promoted the pformation and upgrading of shoes and clothing industry, and constantly consolidated and promoted the visibility of Quanzhou's industry, expanding the overall competitiveness, creativity and market influence of the industry.

Nowadays, the scale strength, brand influence, industrial chain level and technology level of Quanzhou footwear industry have been significantly improved, and become the well-known brand gathering place at home and abroad.

Since the reform and opening up, the shoe and garment industry has opened up a blueprint for construction.

Entrepreneurship

In the process of pformation from "initial stage", "product operation" to "brand operation", a wealth myth was deduced.

Today, they carry out their own brand aura and expand their channels all over the world.

In recent years, with the successful listing of brands such as Anta, XTEP and Hongxing Erke, the brand of Quanzhou footwear industry has launched a new wave of marching towards capital market. With the expansion of the scale and brand of a batch of enterprises, enterprises began to sublimate technology, equipment, talent, management and marketing to meet the more intense market competition demand under the background of international economic integration. It can be said that Quanzhou's sports shoes industry has created a miracle of China's private sector.

In fact, overseas markets have always been the main stage of the footwear industry in Quanzhou.

Now these sports brands in Quanzhou are planning to acquire blueprints for overseas brands, which helps them widen their marketing channels in many countries and boost the internationalization of these brands.

Internationalization is another ideal of sports brand in China, and many shoe enterprises have stepped into the international track very early.

At the same time, after the economic crisis, we also saw that Quanzhou footwear enterprises, in order to overcome all kinds of unfavorable factors, gradually increase the value of exports, constantly strive for new changes, actively explore the international market, enhance the management level of enterprises, implement brand strategy, improve the technical barriers to foreign trade, and enhance the ability of independent innovation of enterprises. While ensuring market share, we constantly explore and increase the added value of products and enhance the international competitiveness of enterprises.

Nowadays, the footwear industry, as a traditional dominant industry in Quanzhou, has become an integral part of the world's industries.

We are delighted to see that Quanzhou, the brand capital, will forge ahead with unprecedented development and opening up, create advanced manufacturing bases and cross strait industrial cooperation bases in the whole country.