Peony City'S "Grand Banquet" &Nbsp; &Nbsp; Commercial War "Imminent"

Wangfujing department store, Wan Da department store, Denis department store, Central

The "grand feast" of peony city

In the first 18 days of new year's day, the Luoyang department store has come to two "big names" at the same time, namely, the new Luoyang Yintai Shopping Center opened in January 8th and the thousand department stores opened last December 22nd.

There is no coincidence.

In December 2005, Wangfujing, Luoyang.

In January 8th, new Yintai opened in the southeast corner of the intersection of Zhongzhou middle road and Wangcheng Avenue in Luoyang city.

The shopping mall is a boutique fashion shopping center with boutique, costumes, sports and leisure. Its business area is about 35 thousand square meters.

"Star brand is not many, but the basic brand lineup is good, especially outdoor categories, which is very strong in Luoyang."

A person in the industry evaluated the new Yintai.

It is located in the Wanda Square in Jianxi District, Luoyang, with a building area of 22 thousand square meters. It is a boutique department store located as "popular and fashionable".

Wanda Group, as the representative of the third generation business model of Wanda Group, is the twenty-seventh Plaza in Luoyang after Suzhou, Shanghai, Shenyang, Chongqing and Xi'an. It is also the first Plaza opened in Henan area.

"The total savings of Luoyang residents are very large, higher than those of Zhengzhou."

Wang Xiao, general manager of Luoyang new Yintai project, said that recognizing Luoyang's consumption ability early in the morning is the main reason why new Yintai first chose Luoyang.

Not only that, although there is no surprise in the promotion of new intai, it is a glimpse of its ambition from its quietly launched "Peony rich card".

This is the first cash card stored in Luoyang, which can be used by about 150 merchants in the city. It can not only shop in new Yintai, but also in Luoyang's hotels, hairdressing, hairdressing and other fashion industries.

The e-commerce card, which is popular in Beijing, Shanghai and Guangzhou, will bind a department store and many businesses together, and its lethality should be much higher than that of the shopping mall itself.

700 meters away from new Yintai is Wangfujing department store. It is also the most expensive department store in Luoyang.

Therefore, no matter whether it is new Yintai or Wangfujing department store, no one dared to take it lightly when the curtain of competition started.

Commercial war is "imminent"

In fact, Luoyang's commercial war is also at stake.

In Luoyang's prosperous western industrial circle, 700 meters away from the new Yintai shopping center is the Wangfujing department store; 1.2 kilometers away is the Xindu Hui shopping plaza; 1.8 kilometers away, it is Luoyang central department store.

In Jianxi, it takes only 10 minutes to walk from Denis department store to Nanchang store.

"The emergence of a strong competitor may lead to a business war, and the business war will become more intense."

Liu Haibo, who has worked in Luoyang for more than 10 years, said that in the past, Luoyang's Wangfujing and Denis and other business circles belonged to two different urban districts in the western industrial area and Jianxi district.

Today, the emergence of new intai department store and Wanda Plaza is located at the junction of Luoyang New District, Jianxi and West Industrial works. It happens to be located between the two major business circles of Wangfujing and Denis. All of this will undoubtedly change the existing commercial situation in Luoyang and ignite the flames of war for Luoyang's commercial war.

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In order to enhance competitiveness, every big business has "sword".

According to the relevant person in charge of Luoyang Denis, Denis will locate Luoyang as a regional central market, and will speed up the deployment in the future. There will be 2 to 3 department stores and 10 supermarkets in Luoyang in the future.

Besides Luoyang, it will expand to the surrounding counties, such as a supermarket opened in Yanshi two or three years ago.

Denis spent much time in Henan Province, and it was time to concentrate on intensive farming in the regional market.

Luoyang is undoubtedly one of the best choices.

It is reported that Denis store Nanchang store has taken hundreds of meters away from a store to build a more than 10 thousand square meter youth Pavilion. At the same time, its reserve project, which is separated from the wall of Wangfujing department store in Zhongzhou Road, is expected to start this year. It wants to build a fifty thousand or sixty thousand square meter standard department store.

Although the new Yintai has just opened, it has been competing for the future layout.

In its plan, the two phase project can build 50 thousand -6 shopping mall.

According to Dong Gongyuan, general manager of Luoyang central department store, the central department store also plans to accelerate its expansion in Luoyang.

In addition, the "northeast tiger" big business group in Zhengzhou, Xinxiang, Luohe, Xinyang and other cities, but has not yet entered the Luoyang market.

It is morning and evening to enter Luoyang with the ambition and appetite of DAC.

Luoyang business sector stakeholders believe that retail predators have been stationed in Luoyang, activating Luoyang's commercial format.

Competition will lead to development. New shopping malls will enter Luoyang. Businesses want to maintain their core position in the business circle, and only improve the quality of goods and services.

Journalist observation

Look at the Central Plains

Today, Luoyang is the business leader.

Wangfujing department store and Yintai department store are among the best in China's retail group; Wan Department Store is the department store brand of Wanda, the best commercial real estate operator in China; the central department store in Luoyang is made up of the ten Central Retail Department of the national commercial retail department, the central department store of Dalian and the department store of Luoyang; Denis is the largest commercial retail group in Henan, and is also the most promising company in Henan to enter the 10 billion club of China's retail industry.

"There will be fierce fighting in the future of Luoyang business."

As a veteran of Luoyang business, Dong Gongyuan, general manager of Luoyang central department store, told reporters that the Luoyang business was dominated by three major department stores such as Denis department store, Wangfujing department store and central department store. Now there are Lianhua Dongfang, Wan Department store and new Yintai shopping center. Although these department stores have launched some big moves when they open, they are still in a relatively calm state and have not had a great impact on Luoyang business, but the next two or three years will surely have impact. After all, the market is so large.

Counting these active business enterprises in Luoyang, we will find that Wangfujing department stores, WAL-MART, Carrefour, Nanjing central department store, Lianhua East, plus the newly opened Wan Department store and new Yintai shopping center, Luoyang business is almost the world of foreign giants, that is to say, the giants at home and abroad have jointly promoted the business of Luoyang.

Another surprising finding was that most of the giants went to Henan, and the first ones were Luoyang, such as Wangfujing department store, Lianhua Oriental, Wanda, Yintai department store and so on.

Although WAL-MART and Carrefour's first stop chose Zhengzhou, Luoyang store was the first to open.

Go west to Luoyang.

Nowadays, many business tycoons will get such a proposal when they choose the site in Henan. Luoyang, a major industrial city in Henan, will become a must for businesses.

In fact, businessmen do not blindly choose Luoyang. In their view, Luoyang's strength makes them think Luoyang is right.

Moreover, as a capital city of the thirteen dynasties, Luoyang has a deep cultural background and a strong commercial atmosphere, especially in the retail environment of Xi Gong district.

Although Luoyang is a second tier city, its living environment is good, its commercial development space is huge, and its attraction to the surrounding cities is also very large.

In April 2009, Hu Bin, chairman of Hongkong Tongluowan investment group and chairman of Tongluowan real estate company of Shenzhen, inspecting the investment environment in Luoyang, said that the industrial foundation of Luoyang was strong, the consumption scale of the urban population was formed, and the popularity of all peony flowers continued, which made the development of the service industry and tourism industry of the whole city worth looking forward to.

The future orientation of Luoyang's commercial development will be centered on Luoyang, forming a large radiation area with a radius of 150 km, covering western Henan, Eastern Shaanxi and southern Shanxi.

Jie Jianbo, deputy general manager of Luoyang Wanda Plaza, said he is very optimistic about the future development of Luoyang business.

Luoyang Wanda is the only project in the whole country that has not entered the capital city but directly into the second tier cities. Luoyang is very attractive to many large domestic businesses. In 2008, Luoyang's growth potential ranked first in the non provincial capital cities, and the economic growth rate ranked seventh in the country.

Luoyang's potential and charm are very strong.

"The competition of Luoyang's business is actually taking the place, who will get first first."

For the current competitive situation in Luoyang, people in the industry have made such comments. In fact, there are also examples.

Luoyang's GDP ranks second in Henan, second only to Zhengzhou.

The growth rate of GDP and total retail sales of social consumer goods surpassed the average level of Henan in recent years.

However, Luoyang's commercial market has not been very active and the competition is not fierce, just like Beijing Hualian entered the Zhengzhou business market before.

It is for this reason that WAL-MART, Wangfujing department stores, new intai department stores, and thousands of general merchandise stores have all taken a detour into Zhengzhou to occupy Luoyang.

At the moment, a big family gathering of retail predators gathered in Luoyang is like a peony in bud. Is it possible for the future business of Luoyang to show its pride and pride in the Central Plains?