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How Does The Chinese Clothing Brand Support The Face In The World?

2010/10/11 15:12:00 76

Face, face, this is what we Chinese are deeply rooted in.

Cultural values

。

How can China's clothing industry be more "face" in the world? The independent brand has been entrusted with this great and arduous task.

Cao Tingrui, deputy director of the textile department at the Yalu China clothing Sustainable Development Summit held in Jiangsu during the International Fashion Festival, was commissioned by the Ministry of industry and information technology department. The brand is a concentrated expression of the comprehensive strength and economic strength of a country. The process of economic rise of a country is the process of brand development and expansion. The economic status of the United States is based on multinational corporations and big brands.

Brand embodies the strength and image of a country. The former Japanese prime minister once said: "in international communication, SONY is my left face and TOYOTA is my right face."

However, the brand status of China's clothing industry is hard to say "face".

Cao Tingrui pointed out that China's textile and garment industry has certain international advantages in the field of production and processing, but many enterprises still lack the motivation to cultivate their own brands. From the market, there is no environment conducive to brand competition. The government has not formed a policy system and mechanism to promote brand development, which seriously restricts the growth of clothing brands.

Therefore, Cao Tingrui believes that the main body of brand building is

enterprise

However, government departments must do something. If there is not a standardized, fair, orderly and healthy market environment, enterprises will be difficult to create their own brands if they are excellent and products are of high quality.

We should lay emphasis on formulating development strategies, set up a joint and vertical working mechanism jointly promoted, create a good market environment, cultivate a number of key brands, and achieve brand internationalization.

Xu Kunyuan, vice president of the China Textile Industry Association, also said at the forum that the brand has become an important element in the competition of the country, region and enterprise. Good brand is the pass of the market, and the sales volume of the brand is better in the market, and the brand is an intangible asset.

But Xu Kunyuan also pointed out that

market economy

It is the invention and creation of human society, created by millions of people.

The market is realized through the exchange of commodities. What is the core value of market exchange? One is to create value for consumers.

The basic logic of market economy is: first, we must benefit others. First, we must first make others happy. If we want to get profits, we must first satisfy consumers, and provide products and services that satisfy consumers and create value for consumers. This is a core.

The two is the exchange of market economy. One of the most important values is credibility.

Brand is integrity and credibility, which can give consumers long-term value.

The core value of the brand is also in this place.

Despite the long way to go to build our own brand, Chinese textile and garment enterprises are full of confidence.

Cao Tingrui pointed out that in the construction of clothing independent brand, we also have the advantages: first, the industrial foundation is solid; two, the market consensus has been established; three, the brand awareness is enhanced; four, the consumer market is broad.

Xu Kunyuan also reminded enterprises that China itself is a global market, and that the 1 billion 300 million people in China are vastly different. Now the textile and clothing brands have undergone great changes. Brand names are becoming more and more popular, and brands are becoming more personalized and fashionable. We should be able to form thousands of brands.

Therefore, for enterprises, the brand strategy should be a centennial store strategy, not to say that bigger or high-end brand.

The key is product development and innovation. We must constantly satisfy the psychological changes of consumers. Every year, new products will be launched to make the products full of vitality.