Luxury To China'S Small And Medium-Sized Cities

2010/10/9 22:16:00 83

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Despite the income gap, residents in small cities spend as much money on clothing, food, entertainment, health care and fitness as those in big cities. Synovate executive director, GAD, says that although the first tier cities have high incomes, the cost of living is large, and the purchasing power of smaller cities is stronger.

Of course,

big city

The purchasing power is multiplied by its population.

A city with a population of 1 million or more can earn more than ten times its income in a small city with only 100 thousand people.

But even so, China's small cities are right.

extravagant

Brand attractiveness is also growing.

Ryan, managing director of China market research group, explains that although luxury brands in the world have always invested the most in China's first tier cities, luxury goods investment in Dalian and other three tier cities has grown fastest recently, and luxury goods are very popular in these places.

Ryan said the concept of China's new middle class is simply elusive.

He said that blue collar workers in the US are happy to buy things in Messi's department all their life, and in China, everyone wants to make a fortune. That's why Calvin Klein and other middle-class brands are not selling well.

Louis Weedon has 17 stores in China's second and three tier cities, each of which is booming.

This can be used as a good yardstick for Chinese small cities to be ready to meet luxury goods.