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Shoe Enterprises Fly To Sign The 2010 Asian Cup Women'S Volleyball Match.

2010/10/8 15:26:00 84

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Brand competition

New mode: marketing resources to seize the upsurge

In recent years, with the rapid development of China's sporting goods market in China, the competition in the industry has reached one.

White hot

The state.

In addition to the most primitive competition among brands, the preemption of high-quality marketing resources contributes to a new competition mode among brands.

As the leader of professional sports brand, Lining firmly controls the national sports teams such as swimming, gymnastics and badminton, all of which are "gold medals" of Chinese sports. Anta has made a heavy attack to win all the rights and interests of the Chinese Olympic Committee in the next four years, and has won the top competitions in top competitions such as the Chinese Basketball League and the Chinese Volleyball League. In addition, the fashionable sports brand headed by XTEP has also become the Eleventh National Games cooperation partner. At the same time, it has signed the exclusive sponsorship rights of the eight provincial level delegations of Jiangsu, Shandong, the Liberation Army, Liaoning, Fujian, Hunan, Guizhou and Hongkong.

In addition, XTEP has taken the sole qualification of international sporting goods for Xiamen, Tibet, Xi'an and other international marathons. PEAK's NBA players can almost build a luxurious lineup.

These brands, together, have pushed the competition of marketing resources to the commanding heights.

Build the core and force the strength.

Flying

As a footwear and garment company with Eagle culture as its core, International Holdings Limited has been carrying out the spirit of enterprise culture "fighting hard and making progress".

In recent days, fike has successfully coordinated strategic cooperation with the 2010 Asian Cup women's volleyball tournament, successfully integrating the business idea with the struggling spirit of women volleyball girls.

The Asian Cup women's volleyball tournament is the highest ranked women's volleyball competition in Asia, with the top eight Asian women's volleyball teams in last year's Asian women's volleyball tournament.

Lin Wenjian, chairman of the board of directors of flying International Holdings Limited, said: "flying grams reached a strategic cooperation with the women's volleyball match. What we value is the high breadth and deep influence brought by this high-end sports resources, as well as the strong promotion of the mainstream media CCTV-5 in China.