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    Seasonal Promotions Are Not Necessarily Affordable &Nbsp; Consumers Need To "Shine Their Eyes".

    2010/10/8 14:32:00 53

    Seasonal Promotions Consumers

    "

    Season change

    Big promotion, buy one get one, "special price seventy percent off"...

    It is easy to see that people who are interested in this kind of advertisements are almost everywhere.

    With the advent of seasonal promotion advertising, the consumption enthusiasm of the public is also rising.

    Recently, there has been a sharp increase in complaints about seasonal promotions. The departments concerned have reminded consumers that they should consume sensibly during the national day and avoid falling into the trap of consumption.


    Complaints and

    Promotion advertising

    Synchronous increase


    A few days ago, Ms. Ye bought a T-shirt at a sports shop in Keqiao. At that time, the promoters enthusiastically recommended it, and promised clothes for 159 yuan each, while buying one get one free.

    However, Ms. Yeh's good mood did not last long.

    When she went home, she found that there was a hole in her dress.

    After that, she found the merchant to propose a replacement, but the merchant did not replace the clothes on the ground.


    Coincidentally, Mr. Wang bought a T-shirt at a foreign brand store for 338 yuan, 50 percent off yuan for promotion and 169 yuan for promotion. After returning to the water for 5 minutes, the clothes were severely faded.

    He failed to negotiate with the merchants, and finally he could only turn to the Consumer Association.


    It is reported that since late August, the Textile City Association has accepted mediation 12 similar disputes, involving an amount of 3160 yuan.

    The staff said that such disputes have been increasing gradually since the middle of September.


    Seasonal promotions may not be necessary.

    True benefits


    The summer and autumn alternate period is the peak season for commercial sales promotion. With the National Day holiday, a discount sale advertisement on the street can be seen everywhere.


    But is there any real benefit in the promotion? Just two years ago, Ms. Zhang, who had suffered a "Olong discount" incident, shook her head repeatedly.


    During the Mid Autumn Festival, Ms. Zhang bought a man's mulberry silk short sleeves in a downtown clothing brand flagship store, 50 percent off after 790 yuan.

    After returning home, Mrs. Zhang excitedly showed her husband.

    As soon as the husband looks, is this the brand that my colleague bought in Hangzhou more than two months ago? The same style has the same texture, and the colleague bought 12% off yuan after spending 770 yuan.


    Rational consumption during the National Day


    In fact, such as fuzzy propaganda, misleading price, disguised tying, limited consumption, evasion of responsibility and promotion of sales coupons are commonly used sales promotion methods.


    The staff said, similar shop decoration sales, exit the market, the 3 fold sales promotion words seem attractive, but consumers still need to buy cautious.


    During the National Day holiday, the vast number of "shoppers" must "sweep the streets" to shop.

    In this regard, Consumers Association staff reminded that when buying seasonal promotional clothing, we should pay attention to whether to discount or deal with, whether seasonal discount goods still belong to the "three package" range.

    After purchasing goods, consumers should keep the labels of invoices and costumes for the purpose of safeguarding their rights.


    When consumer disputes occur, you can call the industrial and commercial "12315" complaint hotline. During the national day, there will be full-time staff handling all kinds of disputes.

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