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New Mode Of Brand Competition For Shoe Enterprises: Marketing Resources To Seize The Upsurge

2010/10/8 13:57:00 59

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Brand Marketing Anta

October 8th news brand competition new mode:

Marketing

Resource grabbing boom

In recent years, with China's sporting goods

market

In China's rapid development, competition in the industry has reached a white hot state.

In addition to the most primitive competition among brands, the preemption of high-quality marketing resources contributes to a new competition mode among brands.

As a professional sport

brand

Lining, the leader of the national sports team such as swimming, gymnastics, badminton and so on, was firmly in charge of the gold medal team of Chinese sports. Anta paid a lot of money to win all the rights and interests of the Chinese Olympic Committee in the next four years, and the top sports resources such as the Chinese Basketball League and the Chinese Volleyball League won the first prize. In addition, the fashion sports brand headed by XTEP also became the Eleventh National Games cooperation partner. At the same time, it signed the exclusive sponsorship rights of the eight provincial delegations of Jiangsu, Shandong, the Liberation Army, Liaoning, Fujian, Hunan, Guizhou and Hongkong.

In addition, XTEP has taken the sole qualification of international sporting goods for Xiamen, Tibet, Xi'an and other international marathons. PEAK's NBA players can almost build a luxurious lineup.

These brands, together, have pushed the competition of marketing resources to the commanding heights.

Build the core and force the strength.

Flying Eagle International Holdings Limited, as a shoe and garment enterprise with the core of Eagle culture, has always inherited the spirit of enterprise culture "fighting hard and making progress".

In recent days, fike has successfully coordinated strategic cooperation with the 2010 Asian Cup women's volleyball tournament, successfully integrating the business idea with the struggling spirit of women volleyball girls.

The Asian Cup women's volleyball tournament is the highest ranked women's volleyball competition in Asia, with the top eight Asian women's volleyball teams in last year's Asian women's volleyball tournament.

Lin Wenjian, chairman of the board of the flex International Holdings Limited, said that flex has achieved strategic cooperation with the women's volleyball match, which emphasizes the breadth and depth of this high-end resource, as well as the strong promotion of the domestic mainstream media CCTV-5.