How To Locate Small Businesses?

One

In a market economy society, small enterprises are numerous and have absolute advantages in quantity. In the United States and Japan, small businesses in Italy are especially successful, and small businesses in China are thriving.

They are flexible in operation, strong in vitality and adaptability, and are also important driving forces for technological progress and management innovation.

But we must see that we must not be small for these reasons.

The author believes that small businesses need to use "small" in operation and give full play to the advantages of "small".

First, small businesses have their own unique markets.

Small businesses may not have the huge market development, the ability to occupy and the comprehensive activity strength without big enterprises, but this does not mean that small businesses can not own their own market, or they are vulnerable to attack in the market. They have their own unique market.

Regionally, small businesses can carry out effective market occupation within a certain geographical area.

Industry, small businesses can develop and occupy a market for a certain industry.

To grasp the structural differences of demand, small businesses may not have to meet all the needs of a certain market, but effectively aim at some of their needs, such as aiming at a certain level or consumer group.

Targeted, focusing on specific market intensive strategy, "in small areas more than others."

Therefore, for the market, the market segmentation of small businesses and the selection of adaptive target markets are very important.

Two, small businesses should also cultivate their competitive edge.

The advantages of the enterprise are not necessarily connected with the size of the enterprise, and the small enterprises may not have no advantages.

Comprehensive strength is not strong in large enterprises, but there is a specific aspect of products, colors, varieties, technology, quality, cost, service, sales channels, social support and so on.

An enterprise, guarding the two "big enterprises and famous brands" of its peers, is still able to get a good development. With the strategy of developing 32 new products in one year, it has made great achievements in the eyes of large enterprises, and gradually established its own market position by exploiting the remote market neglected by big enterprises.

Three, the development of specialized management is an effective means.

The scope of business coverage of small businesses is generally not wide. Generally speaking, it does not rush to put forward "diversification strategy". It should pay attention to specialization, small businesses are not weak, or "smaller than others".

Somewhere in the middle of 90s, enterprises were keenly aware of the advantages of "specialized management". When they removed their appliances from many large shopping malls, they set up a "home appliance city" and seriously decided to make their own specialized product structure. Practice has proved that the enterprise's ability to sell appliances in household appliances is unmatched by other enterprises. With the business area of its large shopping malls 1/20, the top four sales of local shopping malls can be settled steadily, even if several large shopping malls are set up behind, their performance can not be the same.

Small businesses can cultivate and possess their own unique professional talents, professional equipment, professional and technological advantages and professional production and operation capabilities.

Four, small businesses should pay attention to developing their own characteristics.

As the saying goes, "it is fun to be different," and "characteristic management" is also a good proposal for the survival and development of small businesses.

Therefore, small businesses should know how to cultivate their uniqueness in the way of operation, products, services and marketing.

Five, small businesses should pay attention to flexibility.

Flexible operation comes from the effective mastery of information and the sensitive reaction mechanism of enterprises.

Therefore, small businesses must pay attention to information, be sensitive to changes in the operating environment, grasp opportunities for development and avoid adverse threats. At the same time, small businesses generally do not have the bloated organization and bureaucracy of large enterprises, and have strong adaptability in management. Therefore, they can not ignore or lose their advantages in this regard.