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    Prada Has Full Control Over Car&Nbsp; Shoe Brand.

    2010/10/7 23:48:00 37

    Prada Car Shoe

    Prada SpA has full control over the footwear and accessories brand Car Shoe.


    Group foreign exchange director Stefano Cantino Said: "we believe that the brand can be developed globally." He pointed out that Car Shoes will have a comprehensive retail expansion in the future.


    In addition to opening new stores in Milan, Rome and Capri, brand boutiques opened in Singapore in March and will also visit Hongkong in October. There are 250 Car Shoes outlets in the world, but Stefano Cantino declined to disclose the current sales data of the brand.


    Prada bought 51% of its brand in the spring of 2001 for the first time from the brand founder Antonio Moretti. The Car Shoes brand was first established in the middle of 60s. What made the brand famous was the pebble-soled driving shoes, the brand's Pebble bottom driving shoes, which was popular in professional racing cars, but later became a fashion accessory for fashion enthusiasts. At that time, the acquisition of brand was because Prada CEO Patrizio Bertelli felt that Car Shoes had its own uniqueness. Last year Prada The stake in Car Shoes has increased to 55%.


    As of the first half of July 31st, Prada retail Sales grew by 41%, and consolidated revenue increased by 29% to $1 billion 200 million.


    In July this year, Prada signed a three year loan totaling 474 million euros, which will be used partly for retail expansion of the company.


    The group is considering 2012 initial public offerings in the first quarter.

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