Spanish Foreign Trade Clothing Shoes And Hats Wholesale Distress

On October 7th, according to the internet report, overseas Chinese in Ruian, Spain, at the Madrid Thon Hotel Gausdal, September 24th. Economy and trade In the inaugural address, Yang Yongdian, the new president, talked about the nature of the association and the work to be done in the future. "In Spain, Ruian people are engaged in almost every trade wholesale business, many people," he said. foreign trade Business is very big. Since the beginning of the economic crisis, the Chinese foreign trade industry has also been hit by the greatest impact. With the change of the exchange rate between the euro and the renminbi, many people's business has been difficult. For this reason, the main task of Ruian overseas Chinese economic and trade association is to actively adjust the business philosophy and rationalize of Chinese foreign trade merchants. Management The mechanism will help businesses to get out of the predicament and help them out of their predicament. Yang Yongdian's speech attracted the attention of the participants and the media.

Similar to Qingtian people, intelligence and hardship are common characteristics of Ruian people. Why do people in Ruian prefer foreign trade? Why do they engage in wholesale trade? Almost all of them concentrate on bags, shoes, and three pieces of clothing. Where are the subjective and objective factors? In September 28th, the reporter went to the CXS leather wholesale and trade company in FUENLABRADA warehouse area to interview Mr. Yang Yongdian on this issue.

The decline of the Chinese leather manufacturing industry in Italy has laid the foundation and framework for the rise of the Spanish foreign trade and wholesale industry in Spain.

Speaking of the embarrassing dilemma of the Chinese foreign trade wholesale industry and the relationship between Ruian people and the Chinese foreign trade industry in Spain, Mr. Yang Yongdian said that this should start with the rise and fall of the Chinese leather manufacturing industry in Italy.

From the 90s of last century, nearly ten years or so, the Chinese leather manufacturing industry in Florence, Italy has reached the pinnacle. There are thousands of Chinese luggage factories in the industrial area, and the products are exported to European countries, and demand exceeds supply. At that time, there was a saying that the Chinese who came to Europe could not find jobs in Italy, because there were thousands of luggage factories, large numbers of workers, and the better. Such a huge scale of development, such a flourishing business, is mainly due to the world-renowned intangible assets of Italy leather products, and also from the relaxed market environment of Europe at that time. The owners of these bags factories are all from Ruian, Zhejiang.

Mr. Yang Yongdian said that there are three overseas Chinese villages and three overseas Chinese villages in Ruian, which are closely related to each other. In the early days of reform and opening up, these overseas Chinese villages took the first step in the development of township enterprises with the production of cheap slippers. The products covered most parts of China and had great influence, thus laying the leading product structure of Ruian township enterprises and cultivating a large number of industry management talents and technical workers. With the gradual improvement of market changes and enterprise management, the product structure of township enterprises in Ruian overseas Chinese town has begun to adjust to the development of sports shoes and leather shoes. All of these laid a solid foundation for the later Ruian people to go abroad and developed in Europe, and set the scope of their business, but at the same time they were also confined to a narrow circle. The industry is so single and highly centralized that it tends to be passive when the market changes.

And the development of things is just like what the market changes show. According to the management mode and production mode of township enterprises in China, the styles of bags manufactured by Chinese leather manufactory in Florence, Italy were new, but the grades were medium and low grade, the quality was not high, and the use period was about a year. Compared with the exquisite durable and authentic Italy leather products, Ruian people rely on the advantages of large quantity and low cost. At that time, a fashionable bag of women sold at a wholesale price of only a few pieces, so that the price of such a cheap product could be mixed with food in a relaxed market environment and not many competitors. Once these favorable conditions disappeared, it would be very difficult for enterprises to survive, especially after a large influx of domestic goods into Europe. It can be said that almost lost the ability to fight back. This is a painful experience for Ruian people. {page_break}

Since 2000, with the development of China's trade with Europe, a large number of China's cheap and cheap domestic bags poured into Europe, seriously affecting the booming Chinese leather manufacturing industry in Italy at that time. Because domestic enterprises are labor-intensive, and with the advantages of technology and personnel of large enterprises, although the quality and location of domestic luggage is the same as that of Italy leather manufacturing industry in China, it is much cheaper in price. Under such a market environment, users began to choose bags from China. The bags manufactured by Italy leather manufacturing industry in China were completely out of competition in Europe, and thousands of Italy leather manufacturers in China were closed down for several years. One

Ruian people began to appreciate the cruelty and cruelty of the market.

But these people in Ruian, who are engaged in luggage manufacturing in Italy, are very adaptable. They soon drift to Europe after the factory closes. Most of them come to Spain in the southwestern Europe, with a small number of people turning to restaurants in northern Europe and central Europe. In the past, business philosophy, foundation and Spain's unique business environment led these Ruian people to resume their old businesses. Balance their economic strength, and coastal cities near the port, low rent and other factors, so that these people in Ruian to the southern shoe city ELCHE, from the domestic organization of raw materials, in the local leather shoes and bags manufacturing; others came to the coastal city BARCELONA, VALENCIA, SEVILLA, MALAGA and other places to open shop, continue to make bags, shoes, clothing business, Madrid is very few. What is different from the past is that the Ruian people's Congress no longer set up factories to produce bags and shoes, but organized the source of goods in China, and became a veritable foreign trade dealer. Business choices still focus on three categories: bags, shoes and hats and clothing. The embryonic form of Chinese foreign trade in Spain is thus formed.

The market is formed, but the development of the market can not be transferred by human will. Before and after, only 5 years or so, Ruian's Limited trade with foreign trade has begun to go downhill around 2006.

Industry concentration, variety, quality and management level are the fatal obstacles to the development of foreign trade wholesale industry.

In the heyday of the development of Chinese foreign trade, a large number of cheap Chinese goods poured into Spain. Many Chinese foreign trade wholesalers lose their minds in the temporary profits. They only think that this good thing can go on. I didn't expect the market to have another function. That is the function of regulation. The market will not always make you earn money, it will also make you lose your blood in a short time. This is the cruelty of the market. In other words, there is no constant business. But at that time, the Chinese people who did foreign trade did not think about this. They only looked at today and seldom wanted to go tomorrow.

From the very beginning, the location of goods sold by Chinese foreign trade businesses in Spain was not very high, and most of them were low-grade products. Those products that were difficult to ask for in China were hot sellers in Spain, and the Chinese entrepreneurs who came here to feel that they could not sell them at home. How could anyone here be interested?

Chinese entrepreneurs say nothing wrong, but they ignore a problem: that is, the same Chinese goods, the audience has changed, consumer groups have changed, compared with the prices of products produced by the Spanish national enterprises, although the quality of China's products is not good enough, but the price is too cheap. The ability and psychology of local Spaniards and immigrants have virtually encouraged the Chinese to advance on this narrow and narrow trade road. {page_break}

In the interview, Yang Yongdian said: because the production of China's light industry and foreign trade products is a labor-intensive enterprise organization, it determines the quality positioning of the products produced. It can't be as exquisite as those famous brand products. Such products will be eliminated in a year or so, though the frequency is higher, but the price is cheaper. And the competition between Chinese people doing business here and their counterparts and locals is precisely the price, which is the only magic weapon. But the magic weapon is not absolute. When the same industry increases, competition intensifies, and the market changes, there is no room for maneuver.

After the advent of the economic crisis, Chinese goods won on the cheap side were no longer the glory of the past. You are cheaper, but the number of people who patronize your business is less, but the cost of management has not changed. Not only has not changed, there is a trend of gradual improvement, and most people are looking for food in the three categories of goods such as luggage, shoes and caps and clothing. In this case, businesses earn less and less. At the beginning, many people do not think so. It is thought that this situation will not last for a long time. It will be like the 1993 economic crisis. But I did not expect this economic crisis to become more and more serious, the duration is so long, the flash of three years passed, and there is no sign of improvement. How long will it last? No one knows. Some small companies that are not strong enough start to fail, some start to close or change. There is no other way to reduce the price. It is a massive bloodletting. As a means of promotion, there is no time for a long time and no one can insist on it. For this reason, the Chinese do not want to raise prices or go with the market. This is the rule of doing business. At this point, you want to raise the price, so you want to make the business less deficient, but no, it's too late. First, the quality of our products is not high enough to raise the price; and then the Spanish people's purchasing power and ideas for Chinese goods, you raise the price, people will not buy it.

No one wants to change careers. It's easier said than done. The overall quality of Chinese immigrants in Spain is a factor that can only be seen at a limited height. You have done all these years in a business, and you have made him leave the business before him, and find a new business to make money. It is unrealistic. At this time, you can only persist in this small circle.

In the past, people who had a good business were strong enough to be able to sell their money in a big way, but they could sell without losing money. Some of them were eating old books, when they could not eat, and then they closed their doors. Some suppliers who had good relations with domestic suppliers could sell goods first and then sell them back, but these were all short-term actions, and two times on credit, the time was long. The last step is to find ways to deal with new business areas in the future.

Yang Yongdian said that for the Ruian economic and Trade Association, the most effective work at present is to help members to expand their business space and get rid of their embarrassment and embarrassment in business. At present, China's economic situation is very good. It is the golden age of doing business. It has always organized members to inspect and invest in various provinces and cities in China. This is called the east not bright, and the west is bright. Why do we all live on a ship? Without the ability to invest in China, we can help them think of ways to transform their commodity structure, enrich their business varieties, make up their deficiency, and extend their vitality as long as possible.

One thing is for sure. According to the present market, the road will be narrower and narrower. Finally, there will be a self extinction day, just like the Chinese luggage manufacturing industry in Florence, Italy. Phoenix Nirvana will be reborn after death, and then we will naturally find new business.