Outdoor Products Leading Explorer Intends To Adjust 15 Stores.

October 6th, domestic outdoor products faucet

As early as the Pathfinder landed on the gem last year, it planned to invest 200 million yuan and set up 79 fund-raising shops.

However, because of the project planning, the city or commercial district that some shops originally planned to enter is no longer suitable for garrison.

Reporters found that, in June 4th, June 30th and August 16th, the three announcement of the company's total number of locations for 27 stores has been changed, which is equivalent to 34% of the number of investment channels.

Chengdu shop adjustment confirms previous query

It is worth mentioning that 5 of the 15 shops planned to change by the Pathfinder were originally planned in Chengdu.

Among them, Chengdu Renhe two stores and Chengdu Renhe three stores were changed to two stores in Chengdu Hualian and three in Chengdu, and Chengdu.

In fact, as early as in a Clarification Announcement in January this year, the Pathfinder stated that the location of the new department store in the department store would be changed.

But at the beginning of this year, media reported that Hu Shixiong, general manager of Chengdu gold star, once complained to the Pathfinder "false statement" that the new department store of Chengdu department store will be completed by September 19th this year, but the building actually needs to be put into operation in 2011.

In addition, Hu Shixiong also questioned whether the Pathfinder could go in with the positioning of Renhe Spring.

In the published rectification report, the Pathfinder also admitted that due to the continuous rise in commercial real estate rentals in the first half of the year, the strict scrutiny of the fund-raising investment resulted in slow progress in investment and frequent changes in implementation sites.

The company is confident that the planning progress will be basically achieved by the end of the first year by October 30th.

According to the prospectus, the Pathfinder plans to build 49 channels in the first year of listing.

Researcher: helpless but rational decision

Yesterday, the reporter telephoned the Pathfinder, Tao Xu, the representative of securities affairs of the company, said that since October 30th this year, more than 40 of the first batch of investment shops had to be completed, so in some cities or business circles no longer suitable to enter the background, they had to adjust their locations.

In addition, 150 new channels are expected to be added this year, that is, nearly 80 new channels will be added in the second half of the year.

What are the implications for a company that relies on channel development?

An industry researcher told reporters that the frequent change of shop location by the Pathfinder is actually a helpless but rational decision.

Unfortunately, there is a similar high-end high-end department store in Renhe and Yi Deng, and foreign brands are generally strong enough to get a better location.

Even if the Pathfinder squeezed in, the location is more partial, and also pay a high rent; the reason is that today the market share of the old department store will be gradually eroded by the new shopping malls, and the brand positioning of the Pathfinder or the flow of large business circle is conducive to the development of the company.

Frequent changes in store locations indicate that the company's listing is not considerate.

Chengdu Renhe Spring staff also told reporters, "the company has made sure that the brand entered the store very early.

Whether you can enter the company successfully or not is mainly based on what stores have been set up in the past, and the outcome of negotiations between the other side and the investment promotion department.

At present, TheNorthFace is the main outdoor supplier in the company.