European And American Luxury Brands Play Children'S Cards.

When the economy is sluggish, high-end consumption When the market is shrinking, extravagant Big cards find a breakthrough and turn to children. market 。

Recently, European and American brands have been playing the same role as children. Paul Smith, one of the most famous designers in Britain, has just launched his first series of children's clothing, Paul Smith junior series, which aims at the new age to 14 years old, and intends to enter the market this month at a price of 34 to 250 pounds. Luxury brand Fendi has also unveiled the mystery of its high-end children's clothing. At the same time, the spring and summer series of "Donna Karan" new children's clothing in 2011 is also lively and lively. And in Florence, Italy. Children's wear At the exhibition, GUCCI officially released the first children's clothing series for children aged 1 and -8. Interestingly, GUCCI applies brand consistent design elements to children's clothing, which looks like a mini version of adult clothing.

In fact, children's wear market has always been a big figure. From Dior, Burberry to Ralph Lauren and Mark Jacob, they have designed and produced Mini fashion for many years. Among them, Burberry children's wear is especially mature. Even if the economy has been depressed for two years, the purchasing power of luxury goods has been decreasing year by year, but the investment in the upper reaches of the society has never been reduced. This makes more and more fashion brands start to focus on children's clothing and children's products. It is learnt that fashion and accessories brand Celine is also brewing a children's wear line. In addition, the brands and designers who have been working hard for many years in the children's wear industry are constantly promoting their children's wear lines with new tricks. For example, Ralph Lauren sold his new children's clothes in the autumn and winter this year with children stories on the Internet.

Many sociologists and fashions are keen to analyze the causes of the trend and draw the same conclusion that parents do not want their children to lose at the starting line. These purchasing power parents are themselves the target consumers of luxury goods, and now they prefer to spend money on their children. "I don't think this is a sudden trend. After all, the market of the luxury children's wear industry has been growing for the past 10 years," said the fashion director of Junior, the world famous child care magazine. And in the children's clothing industry, the gift potential is very huge. This explains why so many luxury brands continue to "encroach on" children's clothing industry.

Sophie, the founder of the famous online luxury store "baby", agrees with this view: "at present, the trend of luxury gifts as children's gifts is becoming more and more obvious. They want to show how special their gifts are. " Whether it is for personal use or delivery, beautiful brand children's clothing is always good and popular.

Of course, apart from being beautiful, luxurious children's clothing is another reason for rich families. Children always like to put their clothes or shoes in their mouths. For safety reasons, people prefer to buy expensive things. Cashmere clothing, safety material and customized shoes are the most popular products in top class children's clothing. Sophie said: "cashmere is no doubt the most recent trend of children's fashion. On our website, cashmere children's clothing is far ahead of sales.