The "Cup" Of The Store

What follows is all about

Nowadays, replace with "Cup".

The terminal market of footwear and clothing, the stronger the stronger the clothing stores, the more frequent the "comedy", the weaker the weaker, many are the "sad cups" and the stores are also "cups". Nowadays, the clothing industry is oversupply, and the industry is facing the cyclical twists and turns. The clothing stores can stay behind is the cream of the industry, so those stores that are eliminated by the market competition, especially the shops, product organizations and company support, are relatively good stores. What exactly is the "Sadness" of their business?

I. exhibition tools

It refers to all kinds of shop props, as well as display windows, laminates, accessories, appliances, etc. the props must be fashions, highlight the brand culture and product personalities, and adapt to the market trend. For example, display and match of window products and accessories should properly store the face of the shop, and its visual effect should be enough to catch the eye of the customer.

If a shop window is a messy face, many shops will be lost at the starting point of the exhibition hardware. "Furniture" is not the best, it is the best flow of people, and it can not achieve satisfactory entry rate.

Two, lamps and lanterns

Spotlights, fluorescent lamps, energy saving lamps and so on. The color, warmth, brightness and darkness of the shop lamps are also related to the atmosphere of a shop. The cost of the lamp can not be thrown into the shop. The store has become a darkroom or a black shop, and the lighting is not compatible with the solar terms.

Three, "talking tool"

Salesperson's mouth: when the shop is running, the salesperson's mouth is the machine for making money. If the mouth is like "drama", it is like the water flowing in the river, the lingering sounds of the three days are sweet and pleasant, the words are round the sale of goods, the customers will also have a clear understanding, and the opportunity to pay the bill will come.

If the mouths become "dumb" when products are introduced, customers will not be able to try them out even if they feel a thousand miles away. Let alone the turnover rate, many stores will eat this dumb loss.

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Four. Electrical appliances and appliances:

Sound equipment: for example, when promoting sales activities, the print propaganda is ready, and the picture has been fully displayed. But even when the sound is not equipped, how can the atmosphere be built? When the business is open, there is no sound in the shop, so the customers are afraid to go in.

Others such as computers, air conditioners and so on.

Slightly.

Five. Store cleaning utensils and related supplies:

When you shop, don't underestimate the two words of "cleaning". It embodies the details and quality of service. Therefore, to make a shop into a boutique, first cleaning is very important. We must prepare cleaning utensils and cleaning places (such as toilets, outdoor faucets, etc.), such as mops, garbage bins, green environmental cleaners (efficient decontamination), glass brushes and related tools.

Before and after the opening of the business, make the cleaning inside and outside the shop, such as cleaning windows, glass, welcome guests (shoes), maintenance of publicity materials, display of trash basket and so on.

The environment of the shop must have a comfortable atmosphere of keeping people, because how you treat the customers, how the customers will treat you, cleanliness is the routine work that insists on the detail management of the store, and also requires the diligent and happy mentality to complete it.

Six, service utensils

For example, water dispensers, paper cups or tea sets: polite water pouring to customers, which will consolidate their loyalty to old customers and bring new customers closer.

When there is a conflict of words with customers, pour water into the customer, sincerely invite him or her to give a warmer communication to a relatively quiet place, and solving complaints will often get twice the result with half the effort.

Of course, some of the details above are some routine things in the operation of the gate battalion, but the success is to make simple things simpler or simpler. This is the most basic mindset of doing business. If so persistently, then the store's "Cup" event will be reduced, and the customer's turning back rate will be higher. The shoe and clothing businessmen can also overcome some operational risks, especially in the face of cyclical changes in the industry market.