Jinjiang Shoes Town

Turning from the main road to the streets of Chen Dai Town, it is hard to imagine that it used to be the base of Anta, XTEP and other brands. Looking at it, the narrow, dilapidated concrete pavement was out of repair, and the houses and storefronts nearby were shabby and shabby. The farm tractors carrying garbage on the streets and the motorcycles that carry passengers and shuttle trucks are shuttling.

In this street that looks like the 80s of the last century, Mercedes Benz and BMW cars pass by, and the magnificent luxury cars have formed a great contrast with the surrounding streets. They also note the richness of Chen Tai: it is understood that the share of Jinjiang shoes has been 80% from chedai town. From the billboards, you can see that on this small street and roof, there are national stars and even the billboards of world sports stars. Some people joked that Chen Dai, an old village, became a cash machine for every star today.

Ding Zhizhong, Ding Shuibo, Ding five... Mention Jinjiang shoe enterprises Most of them find that they are almost all surnamed Ding. Tracing back to history, Quanzhou was once the starting point of the maritime Silk Road. A group of descendants of Arabia descended here, mainly gathered in Chen Dai Town, and the descendants of Arabia descended from Ding and Hui. There are 13 natural villages in Chai Tai, and 7 of the village's main population is Ding.

Talking about the formation of Chen Dai sports industry cluster, it also has something to do with Nike. In the late 70s of last century, Nike set up shoe factories in Chen Dai town. At that time, many shoe factory owners in Chen Dai worked in Nike factory. In 1983, a number of defective products appeared on Nike's production line. When Nike decided to destroy it, shoemaking workers sneaked them out and sold them on their own. Nike pushed the factory out of Chen Dai under one breath. But a group of shoemaking workers who worked in Nike factories stayed behind. This has laid the flame of today's shoemaking industry.

At that time, today's XTEP CEO Ding Shui Bo Just a small shed on the side of a small river in chedai, Jinjiang, produces dozens of pairs of slippers everyday, which is the rudiment of "Sanxing company" in the future. Today, Ding Zhizhong, chairman of Anta, started from trade and went to shoe factories in small towns. He picked out 600 pairs of shoes that he thought best to sell, and went up to Beijing to start selling shoes. 5 years later, Ding Zhizhong returned to Chen Dai and co founded the Anta brand with his father and brother.

Ding Guosi, general manager of Lei speed sports, a CBA operator, said that Minnan people are very honest about their credit. Borrowing funds from private capital in Chen Tai is also a hotbed for industry. The situation of Chen Dai triangle debts was once very serious. And this triangle debt is built on the basis of sound development. Buyers, shoe manufacturers and manufacturers usually take the goods first and then pay for them, and jointly promote the industrial chain through sales. This kind of triangle debt has great impetus to the development of Chen Tai's enterprise clusters.

Minnan people have strong learning ability. After the withdrawal of Nike, relying on skilled workers, Chen Dai shoes enterprises blossom everywhere. Later, relying on overseas relations, Chen Dai's shoemaking enterprises continuously received orders from all over the world. Around 1993, it was the golden age in the development history of Chen Dai footwear industry, and overseas orders were flying like snowflakes. At that time, processing a pair of shoes abroad could earn 10 yuan to 15 yuan. Many famous brands today rely on overseas orders to complete the primitive accumulation of capital.

"In the same village, you can make money, and I can". The spirit of South Fujian's failure to admit defeat has made the town's shoe enterprises springing up in a short time. In 2005, the development of shoe-making industry led to serious water pollution in Chen Dai town. Farmers buy water and the boss moves outside. Nowadays many brands have moved away from Chen Dai, but Chen Dai town is still three steps, one company, five steps and one workshop. Thirty six degrees remained here.