Chen Shangfu, Secretary General Of Chongqing Garment Association: 15 Years Behind Garment Industry
voice
Chen Shangfu, Secretary General of Chongqing Garment Industry Association
Chongqing
Clothing industry
15 years behind
Chongqing's clothing industry is 15 years behind the developed coastal areas.
There is another process for Chongqing's clothing industry to catch up with the coastal areas.
The local garment enterprises have a big gap in design talent, market cultivation and brand building compared with the coastal areas. They need to continue their efforts.
In addition to government support and market guidance, enterprises must take the road of differential and dissimilation and take the characteristic path of innovation.
Li Kailuo, President of Guangdong Fashion Industry Research Institute
Small businesses rely on originality.
Individualization
How to deal with
Raw material
Price increases, large garment enterprises are now planting cotton in Xinjiang, but most small garment enterprises do not have this strength, they should be flexible manufacturing.
The so-called flexible manufacturing is the improvement of factories, the formation of small orders, the personalized original design to improve the added value of products.
At present, there are many shops on Taobao, which rely on garment processing factories to sell personalized products, and sell thousands of items a day.
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