Lu Yu Sports Again Attacked Children'S Shoes Market In A Big Way.

September 29th, a few days ago, reporters learned that

Wang Siqi, marketing director of Lu You sports (China) Co., Ltd., said: "the production of children's shoes by Lu You is not the first time. Before that, children's shoes have always been produced. Only in the first two years, it was the time for the sale of the children's shoes in the market, and most of the dealers left the sales of children's shoes cold, so they stalled for a while."

Since last year, the market of children's shoes has attracted the attention of all kinds of people. The major sporting goods companies in Quanzhou are also competing for deer. With the rising trend of children's shoes, the whole market has the trend of separatism.

The consumption of children's shoes has gradually increased by more than two figures, which has become a new growth point for the development of shoe market.

In this regard, Wang Siqi analysis believes that in recent years, with the further improvement of family income and people's living standards, as well as the gradual realization of a well-off standard of living for urban residents, the consumption demand of children's shoes market has shifted from the practicality of the basic life of the past to the pursuit of beautiful fashion, and tends to be trend oriented and branding.

"Especially now, the post-80s generation has gradually become parents, and children's shoes and children's clothing market is the main consumer after 80.

For the 80's who always publicize their personality and do not follow suit, with their unique perspective and fashion sense, how to make their children dress their personalities more appropriately has become the focus of their attention.

Faced with these mainstream consumers who are influenced by diversified ideas, it is time to promote the brand of children's shoes.

Wang Siqi said, in this regard, the market segmentation of children's shoes will follow the steps of adult shoes.

Wang Siqi said that Lu You will stabilize the market from a large scale and then widen the field from a small gap to expand the market.

"Let children shoes first develop in the terminal system, and at the same time enrich the category of terminal, and develop new children's shoes stores after a while.

Only after the early cultivation and the precipitation of time will children's shoes be expanded to develop their own children's shoes and children's clothing.