Clothing Industry: Designer Fault Buyer Heating Up

"They need to understand not only the needs of the market, but also the design and research, and the comprehensive quality requirements."

　　 Designer The development of fault and clothing business has made some talents closer to business gradually warming up, for example. Buyer 。

Last year, influenced by the financial crisis, a large number of export oriented garment enterprises in our country were blocked off. Many brands of garments that had been processed by licensed products appeared to be reduced. This made the source stocks of clothing tail goods increase substantially, and large quantities of tail goods provided sufficient supply to the foreign trade market.

"There are plenty of sources of goods that need professional buyers, especially for some foreign trade products, but simply owning the source of goods is not the key. The key is how buyers can find elements that fit consumers and represent fashionable trends from these foreign trade products." Shenzhen, a foreign trade boutique mall responsible person said.

In fact, in China Garment industry Buyers do not only exist in the foreign trade return market. "Buyer's function has existed in the brand clothing enterprise, so long as the enterprise buys goods, there will be buyers." Zhou Jingjiao, trend director of FTD, said.

For example, the hot wind of light company started in 1996, and the hot air depends on the "buyer mode" operation. There is no factory of its own or even a fixed foundry. The hot air takes advantage of the resources of China's huge clothing and footwear production base, collects fashionable styles and products through buyers, and then orders directly to factories to achieve rapid response.

Every season, the company's management will carry out an important communication with the purchasing department to determine the next quarter's purchase plan, which is basically a consensus on the trend and the total quantity and budget.

After buying a fancy style buyer, the hot wind will negotiate directly with the manufacturer. They may directly place orders, or negotiate with manufacturers about materials, styles or accessories. They are all judged by buyers according to their experience and market information. Buyers and manufacturers monitor product progress, product quality and so on after deciding the style, raw material, price, quantity and delivery time of the products. After the completion of the manufacturers, the logistics companies are directly spanported to the hot air stores and distribution centers by professional logistics companies, and the number of products in each store is formulated by the buyer.

Even big brand clothing companies like seven wolves have buyers. The company said it is important for buyers to make clothes that are not very prominent in their sense of design.

In product planning, the seven wolves adopt the form of combining designers with buyers. Buyers know more about market trends than designers. Buyers need to provide correct information for designers to refer to development products at the right time, and participate in procurement and product control during product design so as to make the products more responsive to market demand.

In addition, in the seven wolves, buyers should inspect the suppliers of the evaluation companies, control the cost budgets, work out a suitable retail price system, examine the draft of merchandise design, study the version in depth, check the quality of commodities, and strictly examine the goods of the order, and so on.

"They not only need to understand the needs of the market, but also need to know the design and research, and the comprehensive quality requirements are very high." Company chairman Zhou Shaoxiong said.

However, such an important position has not been truly applied by more enterprises. Although there is a relationship between the enterprise mode, it also reflects the problem of domestic buyer education to a certain extent.

"Buyers" from a concept into reality, to the enterprise how to use, this is the key. Because the concept of 5 or 6 years has been put forward, the media has been advocacy, everyone is also very interested, but buyer education is now blank, "Yao Xiaoyun, a well-known returnee buyer, said." domestic enterprises have no experience. Only by summing up some experience, more and more enterprises can follow up slowly and use slowly, can we really practice for this industry. "

Obviously, "this needs a process", and before that, front-line salesmen are still the most important business talents.