Australian Children'S Shoes Brand CE Convened 2011 New Product Order Meeting

Recently, Australia

Although the conference was delayed by the typhoon van Abby, it did not diminished overnight.

The meeting was opened in the speech of general manager Wei Xiaodong.

First of all, Wei analyzed and summarized the sales situation of CE brand in the first half of the year, pointed out the shortcomings of the brand. He said that the future CE brand will focus on the four directions of team building, product development, production and brand promotion.

He also pointed out that the CE brand in the future will develop further from three aspects.

First, in terms of product production, Sino Australian sporting goods Co., Ltd., in strict accordance with the requirements of the national quality management system, has established and implemented the control of the production process, introduced advanced production equipment in Australia, established a specialized production center, and adopted a series of international standardization process management.

From production to materials to sales, the production of each process is strictly carried out according to the procedures. Each procedure is strictly operated according to the operation standard, and the division of labor is clear.

Second, in terms of brand promotion, in order to embody the core value of the brand, following the China Sunshine foundation, the CE brand once again joined hands with one pair of shoes aid projects, becoming the first signing enterprise of this project. Through sponsoring this project, it can bring more love to the poor children, and is CE's pursuit of no regrets.

Brand building is a huge project. The key to the confidence of distributors is to clarify the future direction of brand marketing.

At this meeting, Wang Xiaojun, director of marketing, demonstrated the brand's future marketing strategy through the excellent PPT demonstration, strengthened the target of brand marketing input, took the technology as the core competitiveness, adhered to the core value of the brand, and portrayed the market blueprint for the brilliant tomorrow of CE.

Third, on the product development, CE has officially cut into product technology marketing, mining market technology blank spots and hot spots. The children's walking shoes with high protection function have been successfully applied for patent, and another product technology is under review.

In the final agenda of this conference, Wang Duohong, CE's development manager of children's shoes, gave us new product design concepts and functional commentary, so that everyone can see the growth and aristocratic charm of CE brand.