Classic Marketing Case: Learn To Open Up New Markets.
The eyes often need to be found in life, and some small stories in life can bring new inspiration to our life.
Case overview
Two families
footwear industry
The manufacturing company dispatched a salesman to explore.
market
On the same day, two of them came to an island country in the South Pacific. When they arrived on the same day, they found that all the locals were bare and did not wear shoes. From the king to the poor, from the monks to the ladies, no one wore shoes.
That night, Jackson sent a telegram to the head office owner: "God, people here never wear shoes. Who will buy shoes? I will go back tomorrow."
Sakai also moved to China.
company
The headquarters took a telegram: "great! People here do not wear shoes.
I decided to move my family here and stay here for a long time! "Two years later, everyone here wore shoes.
[case analysis]
Many people often complain that it is difficult to open up new markets. The fact is that the new market is right in front of you, but how you find the market.
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