Novice Must See: Clothing Store Purchase Strategy!

This "know" word contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the customers, and more importantly, to clean the goods.

This kind of experience requires time and experience to accumulate continuously, and it will take at least 3 years to achieve the level of perfection.

Clothing should be marketable, appropriate, or "dual fitness", which is the key for businessmen to grasp.

Clothing is both marketable and appropriate, but it is difficult to grasp the "right".

Many investors who opened their shop for the first time failed because they were not able to see their eyes. Some even joked that the first batch of clothing stores would be overstocked, so it is better to have less goods in the first batch.

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When it comes to the difficulty of purchase, the only way to select goods is "fast, accurate and ruthless". Only in this way can we pick up the right products and minimize the cost of purchase.

There are three main points for accurate purchase:

One is to grasp the local market: what kinds of new products have emerged? What are the sales trends? How much is the stock? What is the price increase? What is the purchasing power? Generally speaking, there is a good idea.

The two is to prepare the required cargo plan, of course, in the process of purchase, it can also be changed.

Three, when purchasing, first turn to the market, compare the prices of various markets and wholesalers, because the wholesale situation of clothing wholesale is very much, often a commodity in a market of 20 yuan can be obtained in another market of 15 yuan, so it must be compared, and then proceed to implement the purchase.

Many people have a knowledge of clothing management, that is, they will not replenish their products only with new ones, even if they sell well, so that new products will continue to flow.

But Xu Baoying did not do so.

She never restocking a style because it is a hot - selling old style. Instead, she will seize the market demand and replenish the source quickly, and continue to sell to a weakening or the end of the sale.

Once the hot selling style is recognized by the market, the sales volume will reach a record high. This is much easier than selling other styles, and it can bring more profits.

This skill of selecting goods is related to the higher level of clothing aesthetics, and more importantly, it is good at collecting fashion information.

The main methods she collected were listening, watching, visiting and checking.

"Listening" is to listen to customers' requirements for patterns and styles. On the other hand, they should pay attention to listening to people's views on colors and styles: "look", first look at the market inside and outside the market, the two is watching fashion shows and clothing sales on TV, and the three is to read information in newspapers and periodicals: "visiting" is directly asking the wearers' sales sources of their clothing: "check", that is, to send letters or phone calls and follow up inquiries if they are not directly asked.

Once we have grasped information, we will seize time and purchase.