"Clothing Capital" Stone Lion Reshape Brand Advantage

A few days ago, the launching ceremony of the 500 strong competition of Chinese textile and garment enterprises in 2009 - 2010 was held in Haining. As the leading general comment list of domestic textile and garment industry, whether it was the speech of experts in textile and clothing industry or the story behind the 500 strong list, it was given to the developing market.

Viewpoint 1: brand advantage should be rebuilt.

The "from this list, Shishi printing and dyeing fabric enterprises weigh enough."

A staff member of Shishi quality and Technology Supervision Bureau believes that in the list of the top 500 Chinese textile and garment enterprises that have just been released from 2009 to 2010, the number of Shishi textile and garment enterprises has reached a record high, reaching 6, namely, Gage (China) weaving and dyeing Garments Co., Ltd., Fujian Federation Sanhe Textile Trade Co., Ltd., Fujian Shishi Hualian Garment Accessories Co., Ltd., Shishi Dadi Group Co., Ltd., Shishi Wen Xing cloth trade Co., Ltd., Shishi Hongsheng Textile Development Co., Ltd., except for the great group limited, the other 5 are dyeing and printing fabric enterprises.

It is understood that from the 2007 to 2008 China's textile and garment enterprises competitiveness list of 500 strong start, Shishi textile and garment enterprises began to frequent the list, from the list of view, printing and dyeing and cloth textile enterprises are mostly, pure clothing enterprise quantity is less, "this is not the same as Shishi" clothing capital "title.

According to Mr. Wu, the cause of the phenomenon, there are two main reasons for this phenomenon: on the one hand, the inherent textile and garment industry chain of Shishi, which has covered all fields in the middle and lower reaches of chemical fiber, textile, bleaching and dyeing, garment processing and production, excipient production and marketing, and so on. On the other hand, the pure clothing enterprises in Jiangsu and Zhejiang are developing rapidly, while the development of Shishi clothing enterprises is slightly inferior.

"In fact, from the development of domestic garment enterprises in recent years, the development of Shishi garment enterprises is slow."

The family is numerous.

"This is only the development of enterprises in the same industry. We are not yet involved in cross industry clothing enterprises."

Shishi quality and Technology Supervision Association Wang secretary general introduced, like domestic well-known textile and clothing giant crocodile, Erdos and other enterprises have entered the pure clothing field, its competition object has pointed to the Shishi and Jinjiang's famous men's clothing enterprises, "compared with these enterprises, more competitive, at least in terms of funds, absolutely Jinjiang, Shishi enterprises are sufficient."

The Boston 2009/2010 financial year report released in mid August (April 1, 2009 to March 31, 2010) shows that its revenue is 5 billion 738 million yuan and its profit is 1 billion 205 million yuan, and the men's business has contributed 402 million yuan to Bosideng group.

You know, Bosteng men's wear began in May 2009, and as early as January 2009, the Ordos group's non velvet garments had achieved a total retail sales of 1 billion 10 million yuan.

Insiders believe that as a "lion of clothing capital", stone lions must defend their honor through the leaping development of garment enterprises and rebuild their own.

Point two: social responsibility should be fulfilled

In September 22nd, in the 2009 to 2010 China Textile and garment enterprises competitiveness 500 strong conference, Wang Tiankai, vice president of China Textile Industry Association said that enterprises are the cells of society, the ultimate goal of enterprises is not only to maximize efficiency, but also to truly repay society.

In fact, before the publication of Wang Tiankai's speech, the first standard of social responsibility (ISO26000) formulated by ISO also requires enterprises to meet the corresponding standards in terms of labor wages, environmental protection and human rights, and put forward specific requirements from seven aspects: organizational governance, human rights, labor practices, environment, fair operation practices, consumer issues and social development.

In fact, in fulfilling its social responsibilities, Shishi's textile and garment enterprises have already played the leading role in the forefront and stride forward towards the goal of social responsibility standards.

It is understood that in 2006, China's textile enterprise social responsibility management system CSC9000T, on the basis of voluntary application, first selected 10 representative cities from 100 industrial clusters in the country as a pilot project. Shishi, as a famous Chinese leisure clothing city awarded by the China Textile Industry Association, was the first batch of 10 garment enterprises to test the water social responsibility certification.

In 2008, there were 7 enterprises in Shishi to enter the second batch of pilot projects. Now, more than 100 enterprises have already popularized CSC9000T standards.

These include CABBEEN, Huang Bao, Wirancis, Jian Jian, Peng Cheng, Shi Ya Ya, bin Nu, ye Bao, Hua Fei and Hualian.

Although Shishi enterprises have made certain achievements in fulfilling their social responsibilities, but Mr. Wu of the industry believes that Shishi enterprises have not done enough in fulfilling their social responsibilities relative to the well-known enterprises in Jinjiang and even the whole country. "Shishi enterprises still have big problems in terms of organizational governance, human rights and social development."

Mr. Wu said that Shishi enterprise road is long way to fulfill its social responsibilities.

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Point three: "old business" can not be lost.

Newspaper news in 19, 2009 - 2010, China Textile and clothing enterprise competitiveness 500 press conference, YOUNGOR topped the list, its Ningbo YOUNGOR wool textile dyeing and finishing Co., Ltd. is the forty-seventh place.

In last year's election, YOUNGOR ranked third.

They agreed with Wang Tiankai, vice chairman of the China Textile Industry Association: YOUNGOR's defeat was related to changes in its direction of operation in recent years and too much investment in the stock market.

Several vice presidents of the Shishi textile and garment industry association felt that although making clothes was not profitable, it would not be possible to make big money in other industries.

Wang Yan, chairman of Shishi gage company, felt deeply: "no real estate was pferred in the past few years. Some people say that they have lost the opportunity to make big money, but I do not regret it at all.

Because one reason tells me that I can not easily turn into unfamiliar industries. Two, I have feelings for this "old industry" that has promoted Gage's growth.

It is understood that in recent years, YOUNGOR, Shanshan and red beans have entered real estate and equity investment fields.

For the steering of the leading clothing industry in the past, Wang Tiankai said: "some enterprises think that dry spinning is too hard, making real estate, making resources, and entering the capital market.

There is no denying that these enterprises have made substantial gains in the real estate and capital markets. They also understand and support the appropriate entry into these industries under the conditions. But at the same time, we should also clearly realize that high returns also have high risks. To realize that our real growth depends on the main textile industry, some enterprises earn money in other fields or return to the main industry.

"It's still a bit of a responsibility to do business."

Shishi some backbone clothing business owners said they are not opposed to diversification, but involved in the capital market and other unfamiliar industries must have the ability.

They also feel that it is a responsibility to make good clothes, not only the stone lions need this industry, but the whole China needs this industry.

Shishi's "old bank" can not be easily lost. China's "old bank" can not be lost. On the contrary, only by doing better can we have a way out.

They quoted what Wang Tiankai said: the profit margin of textile and garment industry is less than 6%, and there is still much room for continuous innovation.