In 2011, Q1 And Q2 Series New Trend Conference

A few days ago, Fujian Putian double sports sporting goods Co., Ltd. Vulcanized shoes Brand Q1 2011 Q2 series new trend Release conference At the three and Fortune Plaza in Putian, Fujian, hundreds of dealers from all over the country, as well as leaders from Putian and Xianyou, attended the event.

According to introduction, Si Wei Qi It will be positioned as a high-end vulcanized shoe brand, advocating "relaxed, passionate, romantic, fresh" lifestyle, and will also lead the trend of vulcanized shoes and jeans. The gorgeous T shaped stage is dancing the pace of youth. The young models are walking on the swich, with the dynamic dance and the brisk display, conveying the theme of "young tide and leading dance fashion" to the audience. The exquisite and smooth shoes product design has become the focus of attention under the flash lamp, showing the brand characteristics of the young people's wild confidence and daring to try.

The brand of sporting goods Co., Ltd., officially launched in 2009, is an important case in which Putian has successfully transformed its product advantage into brand advantage. It is a basic cultural symbol of high quality vulcanized canvas shoes. It aims at canvas shoes as a basic cultural symbol for young people's lives. Young people love to pursue unique consumer psychology, aim at the huge market of 16-32 year old young people, take decisive measures to locate products, cut into the market and grow rapidly, design distinctive canvas shoes with unique personality and wild and rebellious attempts, and become the most competitive brand in China's canvas industry in three years. Now, the "scarkey" product has now opened more than 200 stores and counters in 26 provinces and municipalities nationwide. Si Wei Qi is Fujian Putian double Wei. In January this year, it was awarded the title of Fujian famous brand product. At present, 200 brand stores have joined in more than 20 provinces in Beijing and Zhejiang Province, with an annual sales volume of about 600000 pairs.

It is understood that on the one hand, many manufacturers are squeezed out of the competitive sports market, while the other side is the "blue ocean", which is slightly neglected at present. The company is looking for another huge potential vulcanized footwear market outside the competitive sports shoe market. In order to expand the connotation of the love of the brand, the company also donated $500 thousand worth of sports shoes to the victims affected by Typhoon "mulanti". The City Red Cross donated about 500000 yuan worth of vulcanized vulcanized shoes. Zhang Libing, vice mayor of Putian and President of the Red Cross Society of the city, accepted the donation.