Chongqing Clothing Is Still In Shock State &Nbsp; How To Achieve "Bend Over"?
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Fashion industry
Li Kailuo, director of economic research and President of Guangdong Institute of fashion industry economics, said that there are mountains and rivers in Chongqing. People in Chongqing have a straightforward character in the north. They have fine southern people.
But he also said that today's
Chongqing style clothing
It is still in a state of shock, with many shrubs and few trees.
Catfish enterprise
"To activate.
The disadvantage of Chongqing's clothing industry is that there are too many small and medium enterprises, and there are not many brands in the country.
Li Kailuo said that Chongqing clothing can first consider taking regional development as the first step, making regional brands first, and lagging behind in some aspects.
He said that the Chongqing Chongqing faction's clothing ship is a good turnaround, making technological pformation to the factory, improving the original ability, and catching the Post 80 and 90's market. Chongqing can fully realize the possibility of overtaking the curve.
Supplement:
Chongqing's clothing industry is 15 years behind the developed coastal areas.
There is another process for Chongqing's clothing industry to catch up with the coastal areas.
The local garment enterprises have a big gap in design talent, market cultivation and brand building compared with the coastal areas. They need to continue their efforts.
In addition to government support and market guidance, enterprises must take the road of differential and dissimilation and take the characteristic path of innovation.
How to cope with the rise in raw material prices, large garment enterprises are now planting cotton in Xinjiang, but most small garment enterprises do not have this strength, they should be flexible manufacturing.
The so-called flexible manufacturing is the improvement of factories, the formation of small orders, the personalized original design to improve the added value of products.
There are many online stores, relying on garment processing plants, personalized products sold well, selling thousands of pieces a day.
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