Wenzhou Shoe Enterprises Film And TV Placement Marketing Hopes To Quickly Open The Market.

A popular blockbuster in the National Day program, "Fengwu Fengyun" was released in the country recently. Reporters accidentally discovered that the movie starring Donnie Yen, Hsu Chi and Anthony Wong has Wenzhou capital behind him.

Products with popular video products Marketing The more successful case in Wenzhou can be traced back to 2002. At that time, the popular science film series "blue cat naughty 3000 questions" was broadcast in Hunan satellite TV. In April of the same year, the blue cat shoes company of Sun Wenhua, a businessman in Wenzhou, opened the market quickly.

Wenzhou capital's large-scale film and television marketing has reached a climax in 2009. Wenzhou enterprises have denounced more than one million dollars with the popular movie and TV industry. Semir borrowed the youth inspirational drama "youth stage", not only to create a series of fashion models for all the starring roles in the play, but also inviting the crew to the flagship shops to take pictures. Since then, Semir has launched a deep cooperation with the Hollywood film "Iron Man 2" and launched the "Iron Man" series of costumes. Mei Bang has also won the Transformers copyright China charter to cooperate with the Hollywood blockbuster "Transformers 2".

Last June, luxury car production in Wenzhou. manufacturing enterprise China Europe International Group has become the only designated vehicle unit of the Shanghai International Film Festival after winning the luxury cars such as Audi and Mercedes Benz. Coincidentally, investment in Wenzhou based on gold and jewellery investment also entered the Venice Film Festival in September this year, becoming the only designated jewelry sponsor and the only designated jewelry sponsor.

Chen Fangwen, the executive director of poly investment executive, told reporters that Donnie Yen's martial art card, Hsu Chi's necklace and Anthony Wong's cat's eye ring were invested by JC in Wenzhou. Along with the nationwide broadcast of the film, they will launch a series of Chinese laborers brand of Chen Zhen.

Associate Professor, Wen Da Business School Li Chung wide He has been engaged in advertising marketing research for a long time, and has helped to develop marketing strategies for Wu Niu liquor and Yiming milk. He said in an interview with reporters: "in film and television, the advertising effect of this kind of hidden advertisement is comparable to that of other advertisements. However, due to the uncertainty of the broadcasting effect of video products, it is also a high-risk, high return investment. As a new marketing method, the key to film and television marketing is to see whether products and film and television works can be well integrated.