Apparel Festival Highlights The Driving Force Of The Apparel Industry Chain And Creative Chain

In from September 10th to 12th, the twelfth Jiangsu International Fashion Festival was held at the Nanjing International Exhibition Center.

Different from the past, the costume festival is composed of two parts: the twelfth China Jiangsu international clothing, home textiles and fabrics Expo (hereinafter referred to as "Expo") and the first fashion creative week series activities.

It is understood that this clothing festival is intended to link the local industrial chain with multi party creativity, and further promote the adjustment and upgrading of Jiangsu's spinning and clothing industry.

Fashion creative week

This fashion festival launched the "Jiangsu fashion creative week" for the first time, pushing the concept of creative fashion and building an exchange and cooperation platform. It wants to pform the advantages of international and domestic resources into the competitiveness of local brands, and drive textile and garment enterprises to further expand their thinking and speed up pformation and upgrading.

The brand and designer's works are released, including the special fashion show of fabric, accessories and fashion colors, the opening ceremony of the brand performance, the "baiflun Cup" design ceremony of the new design competition of the Jiangsu fashion academy, the "Baifen Cup" design competition of Jiangsu clothing academy design competition, the 2011 series of spring and summer releases of "fresh, sunny, sailing wind", the famous fashion designers of Hongkong and Mainland China, the forum of "fashion designers' training mode new perspective", the Theme Conference of Xu Rong fashion space, WGSN, 2011/12, autumn and winter, the global fashion trend analysis, the Eastern competition finals of the nineteenth JEANSWEST casual wear design contest, and the series of activities of Taiwan famous designer Pan Yiliang and Pan Daili. During the creative week, many fashions were held.

Appearance of new and old brands

The theme of this Expo is "brand Jiangsu and fashion Jiangsu". It insists on image presentation, negotiation and cooperation, and professionals in the industry.

The exhibition hall is mainly composed of product categories, forming men's wear, women's wear, casual wear, facial accessories, textile and garment industry, characteristic clothing Town, clothing machinery and so on.

There are more than 300 exhibitors and more than 1100 booths.

Mature brands continue to upgrade, new brands constantly emerging, become a major attraction of the Expo.

This year, in addition to Bosteng, sun, red beans, Yalu, Yihe, snow bamboo, Lok Chi and a number of Jiangsu's "China famous brand" enterprises, they also appeared in the exhibition, including the love of rabbit leisure wear, embroidered girl, LAN Zi embroidery, lotus flower dress, Reed, arston, hawk's men's wear, Succpard outdoor, Jihua outdoor, colorful city children's wear, Portman, black peony and other new brands.

On the upstream of the industry chain, the Expo embodies the characteristics of original innovation and integrated innovation, and has absorbed a large number of innovative technology fabrics companies to participate in the exhibition. For example, the "Xiang Xing" brand Chinese down garment is mainly selected for fabrics, "Jin Ronghua" women's clothing, Lianyungang Zhongfu Eagle Eagle carbon fiber, Hengli Chemical fiber fabric, Bauhinia Flower new product, Jinchen knitted fabric.

At the same time, the fair was also set up.

Industrial cluster holding exhibition

Regional brand is ready to go out, and emerging industry cluster innovation is another notable feature of this exposition.

At the fair, Taicang, Changshou City, Li Zhen, Zhangjiagang, Wujiang, Wujiang Shengze, Zhen Ze town, Hengfan Town, Taoyuan Town, Changzhou Hutang Town, Hengfan Town, Yixing new town and a number of old industrial bases and famous towns organized the local enterprises as a whole, playing the regional brand image.

In addition, Nanjing Gaochun County, Suqian Siyang County, Xuzhou Suining County, Suzhou Lin Hu and other emerging clusters also organize key enterprises and products fair, showing famous brands of clothing city, textile strong county and sweater Town, and jointly create a world of clothing, fabrics and textile products.

Vigorously promoting the linkage between North and South and striving to achieve cross river development is an important promoter for building "brand Jiangsu".

Selected by the Jiangsu Provincial Commission of letters and the Jiangsu Textile Industry Association, the ten major enterprises and ten major brands of the ten major textile and garment industries in Northern Jiangsu Province have been selected as one of the key activities of this clothing festival. They have greatly promoted the consciousness of independent brand of the vast textile and garment industry in Northern Jiangsu, and promoted the level and characteristics of the textile and garment enterprises in Northern Jiangsu, guiding the upgrading of the industry and promoting the development of the regional economy.

Related activities are brilliant.

In this session

Focusing on the topic of brand innovation and sustainable development, Yalu China clothing brand innovation and sustainable development forum invited leaders, experts, scholars and famous entrepreneurs to discuss the development status of Chinese textile and garment industry, brand culture and marketing communication innovation path, enhance brand competitiveness and promote brand building policies and measures.

On the 2010 China (Jiangsu) clothing brand wealth Summit Forum, the experts and the 300 more powerful distributors from all over the country discussed the topic of "the direction of China's clothing business development" and "how to win cooperation and win opportunities".

In the exchange activities of China's Eastern Silk Market popular fabric alliance "fabric name and new products", fabric exhibitors and Jiangsu foreign trade negotiation and purchasing group, which are mainly based on the ten major foreign trade companies in Jiangsu, face to face with each other to open up trade channels.

The international buyers' fair will serve the exhibitors in the form of professional matching.

Nearly 30 international buyers from the United States, Italy and other countries came to the meeting to negotiate with the buyers.