Clothing "OEM" Profiteering "Hidden Rules": 1 Cents To Sell

Are international brands mostly OEM?

A few yuan will be used to set up the tag and the leading label of the international big name clothing. The clothes in your hand can appear in the top grade foreign trade clothing shops and the shopping malls respectfully, and the price immediately soared 5 to 10 times.

Last week, reporters interviewed and found that clothing " OEM "Selling" has become the "hidden rules" of profiteering in the industry. Some printing enterprises can provide the domestic and international brand clothing labels and leading labels with a simulation rate of 90% without requiring the other party to provide any formalities.

Broke the news:

Two major international brands " clothing clashing "

This spring, Ms. Zhang discovered a strange phenomenon. She often visited several foreign trade clothing shops, and often introduced some fashionable new international original brand new products. Ms. Zhang spent 880 yuan on buying a new PRADA skirt. Later, Miss Zhou accidentally found the same skirt in a shop run by Taobao high-end women's clothing, but the brand changed from PRADA to CHANEL.

When Ms. Zhou visited the two official international websites, she found that the two brands were not. foreign trade The dress that the clothing store hangs out. "What's wrong with this international dress?"

There are also doubts about Miss Lu, a foreign company employee. In September 10th, Miss Lu bought a new CUCCI hat at a foreign trade clothing store on eleven weft road. After coming back, Miss Wang, who was well aware of luxury goods in the unit, glanced at Miss Lu's hat, and immediately pointed out that GUCCI had never produced that hat. It must be a fake. Miss Lu does not understand that her hat is almost the same as the counter product in the boxes, handbags, signs and washing labels, which is obviously different from the ordinary foreign trade imitation. Where does the bright "packaging" come from?

Secret:

Unlicensed clothing "OEM" into the mall

Miss Zhou, who worked in a bank, spent 258 yuan on a "brand" skirt in a mall in Shenyang this summer. Out of curiosity, she dialed the manufacturer's telephone number on the tag, but it turned out to be empty. At this time, Miss Zhou accidentally discovered that the downstairs neighbors spent 50 yuan from the five love market to buy the same skirt from the fabric, workmanship, color and even buckles are exactly the same as their own, but there is no tag and collar.

For Miss Zhou's experience, Yang Xue, who has been in charge of clothing for many years, is not surprised. Yang Xue told reporters that many clothing brands in Shenyang are not authentic. Some of the wholesale clothing prices are low, but once packaged as "brand", the price is doubled. Yang Xue said that she had several large customers in her shop, and she often placed orders with her, then she looked for places to print the tag and collar for clothing.

"Now, some stores in the market do not make money if they only sell the brand clothes. In order to make profits, many sellers choose this" OEM "clothes, and a brand will launch several new products every year.

Investigation:

Brand name tag

1 cents to do anything.

Reporters on Baidu search "foreign trade tag" four words, there have been nearly 4 million 700 thousand related information. Based on the management of top grade foreign trade clothing, the reporter has made several telephone calls for making foreign trade tag companies. Ms. Zhang of Shenyang Xinlong yuan printing company told reporters that their companies could make various brands of clothing tag. There are no problems with domestic brands and foreign brands. If you can provide copies of business licenses, the best is not. "Ordinary tag, 3 cents, one, a few cents, a high-end 1 cents." {page_break}

On the website of a plastic limited company in Guangzhou, the reporter saw the same package as GUCCI bought by Miss Lu. The reporter proposed to order a batch of GUCCI, LV, BURBERRY and other international brand clothing tag, collar and water washing standard. Mr. Lee, a company surnamed Li, told reporters that the tag, collar and washing label they produced were sold overseas, but they could also meet the requirements of reporters. In general, a tag costs 1 cents, but the amount can be reduced to a few cents. The collar and the water mark are all 1 cents, but the GUCCI hat box like Miss Lu is slightly more expensive, and it costs 6 yuan. "These similarities with the authenticity of the authenticity of the packaging reached 90%, the average person can not see."

Statement:

Imitation brand label is infringement.

Mr. Zhang, director of the legal department of ONLY Beijing, told reporters that as a favorite clothing brand of the white-collar workers, ONLY has been plagued by frequent infringement. Mr. Zhang said, "the imitation ONLY brand, making the tag, the label and the washing label is illegal. We have intensified the crackdown on larger quantities and more factories, and blocked sales from goods sources, and achieved good results. But because of the limited energy, it still takes time for those smaller shops. "

Dong Bolan, deputy director general of Liaoning Provincial Bureau of industry and Commerce Trademark advertisement, told reporters that no matter whether the enterprises or individuals who entrust the processing clothing label, the leading label or the water washing standard, or the enterprises or individuals that are processed, if they do not copy others' trademarks without the certificates of business license, trademark identification and brand authorization agreement, they will infringe the trademark right.

Dong Bolan said that some foreign trade clothing stores now have more international brand clothing problems, but because the agents of those international brands are limited in energy and easily do not raise objections, it is difficult to fight.