Branding Of Online Goods And A New Wave Of Internet Commerce Development

900 million yuan - this is the volume of pactions completed by Taobao in August 2010.

Especially in today's era, commodity prices rise, labor costs rise, international demand shrinks, and domestic and foreign economies play a role. China's economy is facing a turning point in the market.

Domestic enterprises are trying to find a new path of "made in China" industrial upgrading in order to get high value in the global economic chain, and e-commerce has become a promising way of nuggets.

With the development of e-commerce in China, China's economy has begun to actively split up and change its appearance.

Especially in the growth of e-commerce, a group of "Internet merchants", who used innovative thinking and emerging platforms, created considerable economic value and played the role of surfer in the wave of China's economic pformation.

The rise of Internet operators, e-commerce into the fast lane

In the past ten years, but in the history of the moment, but in modern times, it is enough to make an industry grow rapidly, and then take root and blossom.

Data show that the online retail industry has doubled its growth rate for three consecutive years, and Taobao only expects to exceed 400 billion yuan this year.

E-commerce started from scratch ten years ago has now grown into a tiger in the economic development.

According to the research data released by the Ali Research Center, in the first half of 2010, the total scale of e-commerce pactions in China reached 2 trillion and 100 billion yuan, of which B2B e-commerce pactions for SMEs were 1 trillion and 100 billion yuan, and online retail pactions amounted to 211 billion 800 million yuan, an increase of 105.4% over the same period last year.

At the same time, our country already has 400 million Internet users, and 140 million online consumers, the number of online consumers may increase to 4 hundred million in the next five years - this is a huge market that other countries can't catch up in the last ten years.

It is the network merchants group that synchronize with the online consumers.

The booming online pactions have promoted the development and maturation of the Internet economic ecosystem. E-commerce service platforms and logistics, software, payment and other service providers have continuously improved their services. The pace of updating and perfecting the whole e-commerce service system has obviously accelerated, and the network business service providers have begun to rise as a group.

Since the second half of 2009, the size of online merchants has continued to grow steadily and steadily.

Through the research and estimation of the main e-commerce platform, as of the end of June 2010, the size of China's online merchants reached 77 million, of which 65 million were personal network operators and 12 million were business network operators.

Service providers who provide services and products to network providers have increased significantly. Service areas cover software, marketing, logistics, operation outsourcing and other links.

At the same time, various ecological links have been initially established among service providers.

With more and more entrepreneurs and enterprises joining in, and promoting the development of logistics, software, exhibition and other related industries, the "multiplier effect" has been created more and more.

The Research Report on the development of Internet merchants released in 2010 by Ali Research Center said that in 2009, the number of new jobs created by SMEs directly through e-commerce was more than 1 million 300 thousand, equivalent to 11.7% of the total number of new jobs in cities and towns in 2008.

Insiders say that China's e-commerce has entered the fast lane.

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The brand of net goods set off a new wave of network business development

With the influx of a large number of Internet traders, the online shopping market is also maturing.

Some analysts believe that along with the development of electronic commerce, the rules for the trading of Internet traders are being gradually established, and the mode of payment and the rapid development of the logistics industry, and the growing number of employment groups, and the sina tide in the development of online shopping is rising.

According to the insiders, under the traditional marketing mode, the development and cultivation of a national consumer goods brand in China requires ten years and at least two hundred million yuan in marketing expenses.

On the Internet, the average maturity time of a brand is one to two years, and advertising investment is between 3 million yuan and 5 million yuan.

The establishment of Internet commerce brand has become a shortcut for the rapid accumulation of Internet merchants' wealth.

The forerunners of the brand have begun to bear fruit after two years of hard work.

In 2010, a large number of online goods brands were born.

At the seventh online business conference held recently, the first ten best brand of net goods was selected in the 2010 session. A large number of new "Amoy brands" that grew up through the Internet platform and deeply loved by consumers were first exposed in the spotlight, and the annual growth rate of these brands was almost over 300%.

network

In 2009, Wu Changsong, general manager of the world's ten largest network operators and Shanghai Wang Yao Steel Trading Co., Ltd. said that "more and more institutions or companies that will provide services to the network providers will emerge in the future. There will also be some of the more successful network operators pforming to do network business service providers, and the network business service industry will have good prospects for development."

Service providers are leading the third wave of online business development.

6 times faster online shopping brings China's economy three fission

Consumption, foreign trade and investment are called the "three carriages" of our economy.

In fact, in the course of the great development of e-commerce, China's economy is also undergoing active fission: expansion of employment and internal demand, pformation of foreign trade and the emergence of customized production.

Wu Jinglian, a famous economist, has said that e-commerce has obvious advantages in stimulating domestic demand, promoting employment and consumption.

As a modern mode of circulation, e-commerce has been widely penetrated into various fields such as production, circulation, consumption and so on, playing an extremely important role in expanding employment and stimulating domestic demand.

In the first half of 2010, the volume of online retail pactions in China was 211 billion 800 million yuan, an increase of 105.4% over the same period last year. By the end of 2010, the volume of online retail pactions in China will be expected to exceed 500 billion yuan, and will reach 3% of the total national economy for the first time, becoming an indispensable part of China's "mainstream economy" system.

It is noteworthy that from 2007 to 2009, the average annual growth rate of online retail pactions in China is 117%, which is 6.5 times the average annual growth rate of total retail sales of social consumer goods, and experts predict that the rapid growth period of China's online retail will continue until 2015, and the prospect of Internet trading market is limitless.

The bright spot is the expansion of employment.

The survey shows that every 1% increase in the use of e-commerce by SMEs will bring 40 thousand new job opportunities.

At the same time, the development of online retailing also directly promotes employment.

Taking Taobao as an example, as of the end of April 2010, Taobao has created 1 million 60 thousand direct and full employment opportunities, driving the logistics, payment, marketing and other industrial chain employment opportunities to 3 million 21 thousand.

Low profit, long cycle, tradition

On Taobao, search for "customized" keywords, related products to 911 thousand, including 124 thousand pieces of furniture, 81 thousand pieces.

"The role of e-commerce is mainly reflected in the rapid and effective pmission of customer demand information through personalized and accurate marketing, and further stimulating flexible production."

Alibaba group senior researcher Liang Chunxiao said.

At present, many small and medium-sized enterprises in China are using the help of small and medium-sized enterprises.

Liang Chunxiao said that the massive emergence of massive personalized consumption demand will undoubtedly bring new opportunities for small businesses and entrepreneurs.

Because individualized and diversified consumption needs can not be met by all large enterprises, small businesses and entrepreneurs will be more suitable for business opportunities in the "one to one service" mode with their flexibility and personalization.