Chinese Garment Industry Leveraging Foreign Design

    Chinese brand Cooperation with foreign design forces is a great help. Design Strength, a shortcut to enhance the level of local design

　　
Before, Chinese enterprises and foreign countries. Designer The cooperation between them may be far apart from each other; but in recent years, the two have gradually approached each other and become more familiar with each other. Both sides have taken a few more steps for the other side, and are also more aware of each other's needs and intentions.

　　
In the current cooperation, a mode that can last for a long time, and finally achieve certain results, can even continue, is the design consultant's mode. There will be more models in the future, such as agency, affiliate, sales, etc. But for now, the design consultant is the best model.

　　
The so-called design consultant does not mean that Chinese enterprises give all their designs to foreign countries. Designer Do it. For one International designer No matter how successful he is and how talented he is, he can not guarantee that he will take over, and design products that are in line with the Chinese market.

　　
When seeking cooperation with international designers, Chinese enterprises or brands should follow the principles of bringing international designers and more creative elements to the brand to better extend or express the style of their original brands, rather than let the international designers rebuild a new brand. brand Style.

　　
At the initial stage of cooperation, the design direction, design theme and design elements of the brand should cooperate with the international designers. The whole design process is a cooperative process, rather than one side entirely following the other side. In this process, when the two sides disagree, the more exchanges and adjustments are needed, the better results can be achieved.

　　
If one side completely listens to the other side, it will not be possible to achieve good results. If the Chinese design team feels that the other side is an international designer, it regards it as a savior, and it is very difficult to get a good product because it is full of power to hand over to the other party's decision, because the designer is not everything.

　　
The size of the achievement of the first time that international designers will be put into China's clothing industry depends on the degree of knowledge they have about the enterprise. This is not only an understanding of design style, but also an understanding of corporate culture, history, brand target audience and so on. This is a comprehensive understanding. The more the two sides are able to explore, the more sparks they will get. However, international designers can not fully follow the domestic design team. In some ways, they still need to stick to it. The process of mutual insisting helps to enhance mutual understanding.

　　
At first, when the two sides have not yet understood each other, if they walk very close, they will often feel disappointed at the end, and then produce some differences in understanding. In this way, it can not be said that Chinese enterprises are not internationalized or international. Designer There is no talent; it can only be said that there is a difference in understanding between the two sides. Therefore, the more we start to contact, the more we need to maintain a certain distance.

　　
It is worth noting that Design In the form of consultancy intervention, it is possible to continue the next quarter's cooperation after one season's cooperation. Enterprises can also decide whether to cooperate with international designers according to the market effect of last season's products. If the effect is ideal, Chinese enterprises may give more control over international designers and let them intervene more.

　　
Generally speaking, after two years of cooperation, the two sides can achieve a relatively deep understanding of running in and understanding. At this point, some Chinese enterprises can consider whether they are independent. Design Some enterprises can consider whether to turn this mode of cooperation into another form, for example, becoming a Chinese agent of the international designer brand, making cooperation closer. At this point, the nature of cooperation has also changed, and has entered the second stage -- brand cooperation, which involves the sales of international brands in China. The third stage may be capital cooperation. China Enterprises have injected capital into foreign designers.

　　
At the same time, China Enterprises can also directly put Design The center is set up abroad, so that it can directly rely on local human resources advantages.

　　
Many enterprises have begun to try this way, including Shandong Nanshan Group and Shu long group. Nanshan Group set up the design center. Italy And Shu Lang has already been there. Paris, Seoul, Hongkong, Beijing, Shenzhen International cities have set up design studios. "He also wants to build his men's clothing design center in Italy, and introduce the famous French women's clothing brand." Wu Jianmin said.

　　
Their goal is to build their own brand network in the perspective of globalization.