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Brand Development Of Yong Xing Long Children'S Shoes

2010/9/23 16:06:00 72

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Brand development process:

wing hing lung

The children's products factory was founded in 1999 in Sihui City, Guangdong. It is a diversified enterprise integrating children's shoe industry's independent research and development, design, production, processing, marketing, administration and finance. After ten years of practice and exploration, Yong Xing long has a very innovative shoe designer who develops and produces baby shoes.

Children's shoes

Children's boots and other different seasons, popular styles, healthy and comfortable children's shoes.

In an elite team with confidence and stability, Yong Hing Lung's products are exported to all parts of the world, with Europe and Brazil as the largest export market.

At present, Mr. Huang Bingquan, founder of Yong Hing Lung, has shifted the focus of the ten year sales market to the domestic market, opening up the brand new brand of the new generation of children, the new brand of "Di Cat s Dream>", and integrating brand new design, supply chain, retail lock operation, and establishing a comprehensive and comprehensive service network to further improve the brand operation efficiency. Under the huge demand of domestic children market, Yong Xing Long takes the wind and chase the moon to set up the Chinese fashion capital of marketing headquarters and flagship store: Guangzhou, radiating the first, two, and three tier cities throughout the country.

After about 10 months' expansion, the outlets and distribution outlets have expanded to 30 spots, such as Guangdong, Hunan, Hubei, Jiangxi, Chongqing, Fujian and other provinces.

According to pre statistics, there were 70 growth points in different cities in 2010.

At the same time, the turnover will increase by 10 million yuan in 2010.

In this regard, the company takes quality as the foundation, with individuality and fashion as its pursuit, and takes technological innovation as the core power, "the highest quality standard and unique originality" to show the brand characteristics of natural, lively and romantic.

The dream of the cat

Di Cat s Dream> regards the brand as a personalized, fashionable and artistic children's product brand, and regards the object of the demand as a child of knowledge, taste and artistic family growth.

In view of the fashionable needs of these cultural and upstart families, we use romantic artistic forms to perform exquisite performances.

At the same time, according to the psychological needs of children, the "cat dream" is plated into a lovely and humorous cartoon character in the form of story.

In order to realize brand differentiation and individuality, < Di Cat s Dream> "not only integrates elements of art, culture and fashion into product design, but also integrates fairy tales, dreams, emotions and other diverse artistic elements into shop space and enterprise VI design.

However, for children's shoes, a good positioning is far from enough, because children's shoes are relatively special consumption groups, mainly children aged 2-14 years old, during which children are in the developmental stage, the quality of shoes directly affects the growth and development of children, so the "health" of shoes is particularly important.

Yong Xing long children's products factory has been designed on the basis of quality, according to the growth and development of joints and ligaments during the development of children.

In view of the disadvantages of the general children's shoes, some improvements were made, including qualitative midsole, foot arch support, different girth, hard rear root cups, etc.

At the same time, it also adopts independent technology of shock absorption and "360 degree air encircling" according to ergonomics.

In addition, because children's skin is relatively young, so on the choice of shoe materials, the company chooses the antibacterial and soft bamboo charcoal fiber material.

In order to speed up the pace of development, the Di Cat s Dream> headquarters of the "cat dream" has decided to build a 10 thousand square meter domestic product research and development building in Liji Bay, Sihui, and improve the rapid reaction system from market information collection, popular elements analysis, product design, research and development, shoe type printing and so on.

In the future, the war for children's products industry will be very intense. "Di Cat s Dream>" is ready.

Yong Xing long people bear in mind the promise of "the best children's shoes" of "the cat's dream". Adhering to the concept of "integrity as the life and product as the guide", we devote ourselves to the construction of the most professional sales platform of Yong Hing Lung, and strive to build the main ability of children's shoes, children's shoes, children's boots, fashion children's shoes and children's industry, and actively play the role of product sales and moderate and moderate expansion of social trade.