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Li Tong'S Reputation Has A Negative Effect On Nike

2010/9/19 15:48:00 109

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Nike

Recently, China Super strategic partnership

Nike

Director of China sports marketing

Li Tong

At the end of the assistance investigation in Shenyang, we returned to Beijing.

In September 8th, Li Tong was asked by the Liaoning police to go to Shenyang to assist in the investigation. The cause of the incident was related to the previous investigation.

Xie Yalong

In the many clues that the police have grasped, Xie Yalong and Eddie mentioned above become the breakthrough point, and Eddie is the signing expert of Nike company.

The police found Li Tong because he was the director of China sports marketing of Nike company, and he participated in many aspects of Chinese sports (including football).

Li Tong's visit to Shenyang is a normal range of assistance.

However, under the background of the current Chinese football anti - corruption Campaign, any trend will be exaggerated by the outside world and generate infinite reverie.

This has a negative impact on both parties and related companies.

News from Nike headquarters said the company was shocked.

First, the company has made great contributions to the development of Chinese sports, especially the Olympic Games in China over the years.

In the 28 major Olympic Games, Nike and 23 of its sports teams and athletes have sponsored or co operated, and have invested about 1000000000 yuan.

Moreover, as a world-renowned Brand Company, Nike's cooperation with China is a company's behavior and has strict norms.

In fact, in the case of the increasingly poor image of Chinese football companies, all companies choose to stay away from Chinese football. Nike has been on the offensive and signed a long-term contract with the Chinese Football Association for a period of 10 years, which in itself is a strategic vision of the company.

But now against the backdrop of anti gambling, this kind of strategic behavior is related to bribery and bribery. This obviously will directly affect the company's future cooperation with China's sports.

And the final loss is obviously not only Chinese football, but also sports teams and athletes of many Olympic events in China.

Li Tong himself has also been negatively affected.

As a hurdler, Li Tong was the first Chinese track and field athlete to break into the world short distance race final.

In China, track and field have been in low water for a long time. Li Tong is a leader. He has made great contributions to the development of Chinese track and field.

After his retirement, he made contributions to China's track and field career.

This investigation was also a personal loss to Li Tong.