2011 Sixth Shenzhen International Brand Underwear Exhibition Notice

Shenzhen International

I. General Situation

Name of the exhibition: the sixth Shenzhen international brand underwear Exhibition (SIUF)

Exhibition time: May 21, 2011 -23.

Venue: hall 1, hall 5 and 6, Shenzhen Convention and Exhibition Centre.

Exhibition organization

[support unit] the Ministry of industry and information technology, the consumer goods industry division, the China National Business Information Center, the Guangdong provincial economic and Information Committee, the Shenzhen science and technology industry, trade and Information Committee, and the Hongkong underwear industry association.

[sponsor] China knitwear industry association and Guangdong Textile Association

[invitation] Shenzhen Baoan District people's government, Shenzhen Guangming New District Management Committee

[undertaker] Shenzhen

Exhibition scale: 36000 square meters

Exhibition area: bra, underwear, household clothes, functional underwear, swimsuit, thermal underwear, seamless underwear, sports underwear, sexy underwear, pajamas, invisible underwear, lace, ribbon, accessories, sewing equipment, clothing locomotive, accessories, design software, model hangers, etc.

{page_break}

Three, exhibition highlights

(1) brand exhibition -- the most influential annual underwear industry ceremony.

1. since its launch in 2005, the exhibition has been developing at a high speed, with the number of exhibitors and exhibitors increasing steadily every year.

It is the only professional underwear exhibition with international brand names.

2. to date, the exhibition has received nearly more than 1000 exhibitors from home and abroad and more than one hundred thousand professional spectators at home and abroad. It has effectively promoted the development of underwear industry in Guangdong and even the whole country, and is gradually becoming the largest brand underwear exhibition in China.

Industry's influence and popularity are increasing day by day.

(two) underwear industry and brand cluster center

The Pearl River Delta region is the largest underwear production base in China. It has gathered more than 2/3 underwear manufacturers all over the country. It also has the most mature and largest underwear market in China.

Many famous international brands are produced in Shenzhen and Guangdong.

It is predicted that the output value of underwear in Shenzhen will reach 17 billion in 2010, and the value of underwear in Guangdong will account for 1/3 of the whole country.

At the same time, Guangdong has many well-known underwear brands, its influence and market share are among the top of the country.

The relatively dense underwear industry such as Shenzhen Gongming, Nanhai Yanbu, Zhongshan Xiaolan, Shantou Chaonan and other areas are giving full play to Guangdong's unique industrial advantages. "Angel, geography, and human" and other factors have made the fifth exhibition held in Shenzhen been widely concerned by domestic and international industry.

(three) innovative development, value-added promotion exhibition positioning system

Underwear, as a new representative industry in traditional industries, is in a period of rapid development.

With the steady improvement of living standards and the rapid economic recovery, people's brand awareness has been rising, and the degree of attention to dress has become a new fashion fast consumer goods from inside and outside.

The concept of underwear is also being accepted by most people. This will make underwear consumption market more and more close to people's market demand, thus putting forward new requirements for the innovation and development of the industry platform. Shenzhen lingerie exhibition is constantly developing with innovation, through the one to one communication, promotion of value-added packages, channel bundling promotion and information sharing services, with the value added exhibition as its location, on the one hand, to provide customers with a full range of brand promotion and promotion services, and on the other hand, to create business value for many customers through the establishment of multi-functional services such as information exchange and display pactions, so as to enable customers' needs to be satisfied to the greatest extent, so as to provide customers with comprehensive comprehensive services.

(four) strong publicity campaign at home and abroad

1. the most popular underwear Exhibition

An important criterion for measuring the authority of an exhibition is whether there is an authoritative media coverage. SIUF is the most professional underwear exhibition currently promoted and promoted in China.

So far, SIUF has reported news in hundreds of authoritative magazines, mass media and professional websites.

Including the central television station, local satellite TV, Tencent, Sina, NetEase, Sohu, Southern Metropolis Daily, Shenzhen special zone daily, business daily, sales and marketing and other mass media and INTIMA, creationslingrei, China apparel, clothing times and many other well-known industry media, the number of media cooperation in each exhibition continues to increase. The number of media participating in this exhibition will exceed 200 for the first time.

2.Google and Baidu search peers first

SIUF has released a lot of information about the exhibition on the Internet. Now it is ranked the first with Google and Baidu's two search engines to search "underwear show" SIUF. The Google search engine can find 2 million 790 thousand effective information about the "Shenzhen international brand underwear Exhibition".

3. outdoor billboards are located in important areas.

In Guangzhou, Chongqing, Nanjing, Zhengzhou and other underwear important sales provinces and the South China Sea, Zhongshan, Shantou, Shenzhen and other underwear industry clusters released a lot of outdoor advertising about SIUF.