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AOKANG Won The Top 100 Brand List With 8 Billion 2 Million Yuan

2010/9/18 11:50:00 65

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September 18th, a few days ago, the sixteenth (2010) China is the most valuable.

brand

The 100 list is announced in Shanghai.

AOKANG

8 billion 2 million brand value was ranked thirty-second in the brand list, compared with 6 billion 688 million yuan last year, brand value increased by 1 billion 314 million yuan, ranking 3.

AOKANG is one of the top two brands of leather shoes manufacturing industry in the 100 list of China's most valuable brands.

According to a press survey, AOKANG's brand value has risen so rapidly in recent years because AOKANG is constantly innovating advertising and brand.

Marketing

Pattern.

It is reported that in 2008, AOKANG took the lead in cooperation with Hunan satellite TV and Zhejiang satellite TV's self timer play, putting the AOKANG shoe brand naturally into the plot and interactive section of the drama, and set off a new wave of shoe brand TV play placement advertising.

In 2009, AOKANG provided shoes and bags for male and female protagonists in the popular Hunan satellite TV "ugly invincible II". In each episode, AOKANG's interactive advertising and AOKANG's product display screen were inserted.

According to statistics, during the broadcast period, the sales of AOKANG shoes increased substantially compared with that of the same period, and the crowd who entered the shop was closer to the brand positioning.

This year, he joined Zhejiang TV's "falling in love with the anchors", according to AOKANG.

brand

Positioning and plot development are embedded in the elements of AOKANG. It not only arranges Zhu Dan's practice in the AOKANG store, but also integrates AOKANG's LOGO and some large-scale brand promotion activities into the plot.

In order to expand the influence of "love the female anchor", AOKANG used Zhu Dan to make an advertising film for AOKANG, a "AOKANG business holiday wind anchor". At the same time, AOKANG terminal launched the products of the anchoring show in the whole country, so that the audience could feel the feelings of the female anchor personally.

It is understood that the most valuable hundred brands in China cover more than 20 industries and 50 product categories. From the "big" brand of 100 billion sales scale to only more than 100 million of the "small" brand, research institutions, based on public data, especially the data of listed companies, choose the leading brands of competitive industries related to consumption as widely as possible, and provide the competitiveness of Chinese brands for consumers, investors, researchers and other social sectors.

The top three places in the list this year are Haier, 68 billion 661 million of Lenovo and 52 billion 629 million of the first 9 consecutive years of brand value for 9 consecutive years.

China's most valuable brand is a 16 year study jointly conducted by the Rui rich global list and Beijing brand name Asset Appraisal Co., Ltd., which is the earliest and longest lasting research on the comparative value of consumer brands in the competitive industry.

In the period of global financial crisis, China's most valuable brands were unveiled twice in 2008 and 2009 in New York.

The delegates were interviewed by senior officials of the US Department of Commerce and the General Chamber of Commerce of the United States and participated in international cooperation and exchanges.

"Brand value not only represents the price of the brand in the market, but also reflects the competitive advantage of a brand in the market and the reputation and brand identity of the brand in the mind of the consumer."

Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, told reporters after the publication of the brand list, "AOKANG's brand value has risen so rapidly in recent years. AOKANG's brand image has played an important role in the hearts of consumers because of its brand building.

In the future, AOKANG will take brand building as an important strategy for the company to build the world's AOKANG as the ultimate goal.