The "False Foreign Card" In The Clothing Market Is In Flood.

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"Which brand do you wear?"

"We are French brands."

"Where is the production place?"

"Er...

We have factories in Shenzhen, but all the raw materials are imported... "

This is a recent reporter's dialogue with the salesmen in Huaqiang North, and I believe many women in Shenzhen have similar experiences with reporters.

An industry insider in Shenzhen clothing industry told reporters that in fact, the production, design, management and marketing of this brand are all in China, but only a small sum of money has been registered in foreign countries.

According to industry sources, China's foreign brands, such as the clothing market, occupy at least half of the country's brand, and usually the price can be raised by 50% compared with local brands.

In recent days, reporters have visited many stores in the Mixc, Dongmen sun department store, Huaqiang North Rainbow mall, Maui department store and so on.

Qiao Banyang brand value rises steeply

In Huaqiang North Mao industry, the summer wear in the Briolette counter is on sale. A dress with a price of 1298 yuan is now reduced to more than two hundred yuan. When the reporter asked where the brand was, the salesman replied, "France."

Reporters noted that the label on their clothes was printed with the word "PARIS", and the tag was all in Chinese.

In the GIVH SHYH counters, when asked about the source of the brand, the guide said, "it's a French brand and its origin is in Xiamen."

The clothes of this brand are expensive, and an ordinary lady's shawl costs 888 yuan.

Later, when searching for the official website of the brand, reporters searched only a Chinese official website without corresponding official website.

In recent days, reporters visited the Mixc, Dongmen sun department store, Huaqiang North Rainbow mall, Maui department store and many other stores, and investigated 20 brands of CHARFEN, MYMOMENT, Cushow, OBEG, Ochirly, Etam, Honeys, REVEEVON and so on.

In asking brand names one by one, apart from OBEG being Hongkong brand, the rest of the brands are foreign brands, such as France, Italy, Britain, Korea and Japan.

The wind is strong.

However, when the reporters scrutinize the brand tag, besides the origin of REVEEVON in Korea, most of the other brands are located in Shenzhen and Guangzhou.

Xia Guoxin, chairman and general manager of Shenzhen grace Clothing Co., Ltd., told reporters that the phenomenon of fake foreign cards in the clothing market is very serious.

Some new fashion brands entering the market especially like to mislead consumers with foreign brands, because they can sell high prices.

"Actually, if you look abroad, there is no shop selling this brand of clothing."

According to Xia Guoxin estimates, fake foreign brands usually earn 50% more profits.

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Abominable influence

It is difficult for consumers to distinguish between true and false.

According to the press, there is not a Chinese part of the clothing on the market. Once the salesperson insists that the brand is Italy or French brand, it has a little knowledge of foreign languages. It will also find some evidence of the brand's origin in the clothing tag and ingredient list. Most consumers are hard to distinguish true from false.

Recently, reporters interviewed consumers randomly.

"I don't know where this brand is and I feel it's a second tier brand abroad," a civil servant who was buying clothes at Maui department store declined to be named.

In the V GRASS counter in the Mixc, the reporter saw Ms. Liu readily bought a new one thousand yuan autumn suit. Then the reporter asked her which country the brand was, and Mrs Liu said, "I don't know."

The reporter then asked her if she knew the fake foreign brand clothing. She said, "yes, but it depends on where to buy it. The Mixc should not be fake."

It can be seen that ordinary consumers have no bottom to distinguish genuine and fake foreign brands.

Wang Jun, chairman of the China International Fashion Forum, was a consumer advocate in an interview with reporters: the Internet is very developed now, and it is not difficult to verify whether a brand is a foreign brand.

The real big brands abroad will be able to find out which country or city has sales outlets on the Internet.

Even regional brands can be found online.

Reporters follow this method, the Internet to see the suspected fake foreign card search in various stores in recent days, the results really find clues.

Like the CHARFEN brand clothing, the salesperson is called the Italy brand, which is located in Guangzhou. Reporters can't find their official website in Baidu and Google. The relevant website information shows that CHARFEN women's clothing was created by Guangzhou, a lady who was influenced by European art, in Guangzhou in 2001.

And the salesperson claims to be the Spanish "foreign" brand MYMOMENT, which is located in Shenzhen. Its official website says that it is wholly owned by Shenzhen Lang Dai International (Hongkong) Co., Ltd., which integrates R & D, production, marketing and planning. Its official website's domain name registry is Shenzhen.

As for Cushow, the salesman told reporters that it was "British brand, raw materials were imported from the United Kingdom, and 30% of the design was in the UK."

But its official website shows that it is produced by a clothing company in Guangzhou, with only Chinese in the official website, and the official website domain name is registered in Guangzhou.

Industry analysis

Fake foreign brands will eventually limit brand development.

Ai Feng, editor in chief of the former economic daily and brand strategy research expert, pointed out in a recent speech in Shenzhen that "this kind of clothing brand (foreign registered domestic production) is actually a fake foreign brand, and this way is not promising."

It is understood that Japanese and Korean clothing have gone through the process of self confidence in the national brand, obviously the original Korean creation and Japanese creation, and must be said to be French or Italy.

Wang Jun believes that this may be a phased issue in the development of the clothing industry.

The strength of the national economy and the number of people going abroad are increasing. It is an inevitable process for our national culture to go from inferiority to self confidence.

Xia Guoxin, chairman and general manager of Shenzhen grace Clothing Co., Ltd. believes that fake foreign cards are not only self confidence but also deceptive to consumers.

Moreover, it will also restrict future development. Once these fake foreign cards are successful, they will encounter embarrassment about their own sources.

Wang Jun also feels the same way. He said that some clothing brands now face the embarrassment of telling their consumers about their brand life and how to turn around.

He hoped that the issue of fake Chinese brands should be paid enough attention to and awaken as soon as possible.

Wang Jun said that a company that really wants to be a brand must develop itself to express itself and to be oneself rather than strive for others.

Now more and more clothing enterprises are aware of this. A number of enterprises in China have been taking the road of independent innovation. These brands are not mature at the early stage, but they may grow into towering trees.

With the growing maturity of Chinese consumers, we have seen this trend, and pure Chinese brands are becoming more and more recognized by the market.