Beizhen Snow Cotton Shoes To Achieve Production And Marketing Boom

On September 18th, "autumn tiger" continued to play its role.

In recent days, it is located in Beizhen, Zhao Tun Town, Beizhen.

"Shoe manufacturers in town"

Shoemaking industry is a traditional leading item in Zhao Tun Town.

In the 70s and 80s of last century, Zhao Chao man, who had a flexible mind, took aim at the middle and low grade cloth shoes in the market, started from the small workshop of the family, took the shoes as an individual industrial and commercial household, and then went to factories, and every household made shoes.

Due to the blind expansion of production scale, unsmooth sales information, backward product technology and single varieties, the products of the whole town were seriously unsalable before and after 1990, and hundreds of shoemaking households were losing money.

After taking risks, Zhao began to sum up lessons, adjust the structure and focus on creating characteristics.

"No fear of shortcomings, no fear of characteristics". Originally, the cotton shoes produced were single, and they changed their thinking. According to the different environment, climate characteristics and consumer groups in the north and south, dozens of styles of snow cotton and two cotton shoes were produced. Both fashionable girls of the city and the local version of the peasant's sister-in-law had the fashion to wear.

In order to guide the healthy development of shoemaking industry, Zhao Tun Town takes the measures of "four pipes and one service" for each shoe factory: one is illegal, two is the development plan, the other three is reducing the burden, four is the quality, so as to ensure the purification of the market order.

In the service, the town has done 3 practical things for the enterprises: to build a shoemaking District, to provide 7000 square meters of field without compensation, and to coordinate the establishment of the industry association; the town government invested in organizing shoe makers to study in the Zhejiang area.

The shoe factory of the whole town strictly controls the quality of material selection, feeding, cutting and processing, and enhances self-protection consciousness. With the guidance and assistance of relevant departments, it has registered more than 10 trademarks, polar bear and Changbai Mountain.

They also actively extend the shoe making industry chain, the dozens of downstream industries such as the bottom cut, shoe felt, carton, rubber sheet, shoe material and other dozens of downstream industries are rising rapidly, forming the main body of Zhaotun shoemaking.

The 35 shoe factories in Zhao Tun Village, Zhao Tong Town, have become famous. The average daily output per household has reached 1000 pairs, the monthly wages of employees have reached 1000 yuan, and the reputation of nearly 1000 farmers from local farmers has created the "village level individual enterprise brand group phenomenon", which has attracted the attention of the Jinzhou investigation team of the National Bureau of statistics. They have gone deep into shoe factories and fields to make detailed investigations, and have formed a survey report on "small villages and large industries that are worth learning", which have been submitted to the relevant departments of the Jinzhou municipal government.

In May this year, in order to support all shoe factories, Beizhen actively opened up a green channel for upgrading and pforming enterprises, and implemented various preferential policies. All 72 shoe factories have been pformed into private enterprises.

Zhao Tun shoes sales have consolidated the traditional markets of northeast, North China, northwest and other places, and opened up a situation in Jiangsu, Zhejiang and Guangdong.

Every year, a large number of merchants from north and south come to order, which brings business opportunities to Beizhen and Zhao Tun Zhen.

With the help of the ecological and farmyard tourism projects, they have attracted merchants from north and south to eat smoked chicken, pig hoof, grape and crab, and visit the scenery of Lushan to make the local 123 products linked together.

Snowfield cotton has not only become the characteristic industry of Zhaotun Town, but also "one after another" becomes the golden key of Zhaotun town and Beizhen Fumin strong town and strong city.