PEAK: To Become A Global Brand &Nbsp; Wan Wan Is Not The Ultimate Goal.

2010/9/17 14:27:00 56

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PEAK International Marketing

Since the second generation of entrepreneurs Xu Zhihua came to power,

Shoe enterprises

PEAK has achieved its second leap: terminal outlets all over the country, the number of stores has reached more than 6700, and it is expected to exceed 7000 at the end. In addition, it has signed more than 10 NBA international stars, vigorously entered the tennis market, and joined hands with WTA.

Peak

Made a series of international initiatives, however, recently, in an interview with reporters, Xu Zhihua said that PEAK's current profit and main market is still in China's two or three tier cities, especially three line cities.

Reporter: just now you mentioned the word "dream" and "start up". In our view, PEAK group has been developing very fast in recent years. Whether it is just listed on the stock exchange, or in recent years, it has set up shop plan in two or three line cities.

Including the entire Chinese newspaper is also very good.

In my understanding, your father's business can be said to be a business, then you can now say that the two venture, in the two business process, have you encountered any difficulties?

Xu Zhihua: the two venture I understand is that our father and son three people, my father, my brother and I share the same venture, leading all our employees and all PEAK people to start their own business together. They should not just be understood as my own business. It should be the joint venture of all PEAK people.

In terms of development, PEAK has developed rapidly in the past, especially in 2005 and 2006.

brand

The internationalization of leading internationalization has enabled PEAK to enter a fast developing channel.

Now, the biggest challenge is how to keep this fast developing trend going on, and how to make our internal system more able to support our rapid development. This is of course a challenge, but we are constantly making efforts, no matter in the introduction of talents, in the construction of enterprise culture, or in the construction of information system.

Of course, these things are also continuous challenges. After all, we are faced with new heights every day. I have never managed a company like this. No one of the company has ever experienced such a height.

Therefore, we are constantly exploring and exploring ourselves, but I believe that keeping an open attitude and an open mind can be inclusive and listening. I believe we can grow together with our team.

Reporter: what extent did you break through before you made a breakthrough in the two or three line cities?

Xu Zhihua: at present, our profit point and main market are still in the two or three line cities of China, especially the three line cities. At present, this is our main position.

At present, PEAK outlets are all over the country. We now have more than 6700 stores, and more than 7000 stores are expected by the end of the year.

Reporter: the 7000 store is close to your store plan.

Xu Zhihua: so the whole plan is close to the goal.

Of course, the store is not our ultimate goal. Our goal is to make PEAK a global brand. The goal is to go in this direction, and network is only a phased goal.

At present, basically, all places have our outlets.

But now we have to challenge how to improve the efficiency of our single store. We must make continuous efforts in the area, location, image and service of the store. At the same time, we can understand, manage and control each terminal as a headquarters.